Sheraa: A New Spirit In The World of Innovative Business Leadership (@SheraaSharjah)

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The launch of Sharjah’s entrepreneurship center “Sheraa”, and all what it aspires to achieve from support to entrepreneurs and creating an eco system across the different entities in the country.

The Welcome Note By Sheikha Bodour bint Sultan Al Qasimi
The Welcome Note By Sheikha Bodour bint Sultan Al Qasimi

On 17th of January 2016, under the patronage of His Highness Sheikh Dr. Sultan bin Muhammed Al Qasimi, Supreme Council Member and Ruler of Sharjah, the emirate of Sharjah launched it’s newest entrepreneurship center “Sheraa” to establish an attractive environment and an incubator of entrepreneurship. The center aims to: support the younger generation in directing their creativity in the business world, employ the energies and innovations of young people properly in entrepreneurial areas, attract the owners of innovations and entrepreneurship from the UAE, and all nationalities to jump-start their projects from the emirate of Sharjah.

The center is chaired by Sheikha Bodour bint Sultan Al Qasimi, Chairperson of Sharjah Investment & Development Authority “Shurooq”. In her welcoming note at the launch event she explained: “Sharjah has a range of initiatives and projects to establish and promote the emirate on economic prosperity, innovation roadmap, and leadership in the UAE, the region and the world. The launch of “Sheraa” reflects fully our faith in our young men and women to make a difference, and contribute positively to the prosperity of our economy and the development of our society.

The History has shown that the future does not wait for anyone, but we must head towards it, and it ensures in its pages that there is a place for those who aspire and take the initiative to work. It is not a secret that most of the sectors that affect our lives and our existence as human beings need to develop and change, and we need new energy and new thinking, we need to redefine and redesign. This means that we are facing a new world full of opportunities for governments, and the private sector, and the education sector, and for young people to invent new ways of cooperation and integration among us to turn these opportunities into reality.”

HE Marwan bin Jassim Al Sarkal, Chief Executive Officer of the Sharjah Investment and Development Authority (Shurooq) said on the launch of Sheraa center that entrepreneurship is one of the most important determinants of economic growth in the various countries of the world. He stressed that (Shorouq) through the “Sheraa” center confirms its commitment to its role and duty towards advancing economic development of the Emirate of Sharjah.

The management team of the Sheraa center, headed by Najla Al Midfa, General Manager of Sheraa, aspire that the center serve as the largest incubator in the Emirate of Sharjah for entrepreneurship, thus contributing to the employment of innovation and creativity, the development of values, and keep up with the young Emiratis’ eagerness to access this vital sector. As indicated by surveys, the percentage of those who prefer entrepreneurial sector in the Emirates is generally up to 66%, which explains the creation of a specialized center for entrepreneurship in the emirate!

Sheraa center, based in the American University of Sharjah constitutes a focal point linking research centers, universities and academic institutions, the business sector and investors in order to achieve continuously and establishe a climate of cooperative fruitful.

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1 Comment

  • These business ideas are very ideal and I am glad that someone has been there to talk about it. It sure was a good idea to know about the ideas that can enhance your business.

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