Article in brief: the author writes a feature piece about Tamashee, the new Emirati footwear brand that launched last month.
Tamashee, which means walking and compatibility in Arabic, is a newly launched Khaleeji footwear brand that came to life through an inspiration that branched from the unique fashion sense of the people from the Arabian Gulf (Khaleej) with three goals in mind: preserving identity, representing culture, and coloring lives. The designers of Tamashee turned traditional footwear into fashionable canvases that will make you stand out and create a fashion statement while still preserving the Khaleeji tradition in an urban and trendy way.
The journey of Tamashee began when the creators of the brand gathered together and put their efforts in producing a plan to bring this brand to life. Aiming to preserve their identity, represent the Arabian Gulf, and give back to the society, the creators of Tamashee launched the footwear brand and recreated the sandal that was seen in historical pictures in a way that can be easily blended with our current style.
From a fashion perspective, fashion trends change from time to time and what was yesterday’s trend could be today’s fashion crime. However, it is important that we hold on to our tradition and culture and this is one of the goals of this footwear brand; to represent culture. The designers of Tamashee were inspired by yesterday’s trends to create today’s fashion statement.
Tamashee’s debut collection is under the theme of art and paint. As art is a language understood by people all over the world who speak different languages and have different cultures; the theme aimed to bring people together. What appealed the most to me in this collection are the bold colors that could either make every outfit brighter or tone it down, the variety of colors will satisfy ones fashion needs.
During the launch of the footwear brand, 3 Emirati female artists were asked to create a piece of art using a pair of Tamashee sandals, and every artist had her own touch on the piece. The pairs are to be sold at an auction later on and the proceeds will go to the UAE Down Syndrome association. The pairs created were spectacular, and it was a great way for the talented artists to showcase their passion on a rather different canvas, a Tamashee sandals.
As for the men’s collection, the Tamashee trip begins with the Plain Canvas pair in the color white that is easily worn with your everyday outfits to the Collage Classic pair with vibrant colors that are great for making your outfit stand out. They don’t only want people to wear a fashionable item but they also want them to stand up for a cause and become social consumers.
Moving along to the women’s collection, the design of the Tamashee sandals is originally for men but the creative people behind the brand wanted to put women in the picture as well and allowing them to contribute in their social causes. This collection holds different shades that will appeal more to women and the designers’ take on colors like royal purple and vivid red created a modern sandal that could be worn in different ways and occasions.
The third goal of this brand is to color lives, not just in a fashionable way but also in a humanitarian way. Through Tamashee’s ‘Every Sole Matters’ program, they joined hands with the UAE Down Syndrome Association to support individuals with Down syndrome because they believe that every person in our society matters. Part of their sales proceeds will go towards this association, so by buying a pair you won’t only color your outfit but you’ll color a life too.
Here are a few personal tips on how to wear your Tamshee:
- When creating your outfit remember to focus on one piece of the clothing at a time, if you’re going to wear a bright outfit tone it down by wearing the Plain Canvas pair for example.
- The Classic Collage men’s pair can easily be worn with a white T-shirt and jeans to maintain a casual look.
- As for the women, since the weather is a bit chilly nowadays a pair of Pigment Tamashee can be matched with an oversized kitted sweater in colors like Beige or Black. Don’t be afraid, shine by your colorful sandals.
- The men’s Hue and the Plain Canvas Sandals will look great worn with the Kandoora as they are rather simple.
Alwid is a young lady who aims to become the change she wants to see in this world by spreading positivity and leading youth towards the road of unlimited possibilities. She recently founded her own website hearmyeche.com through which she aims to become the voice of youth and share unrecognized talents. Her column “Lost in reverie” is a place where she allows her thoughts and emotions to flow and a place where she can hopefully create a change.