Article in brief: everything you need to know about #RideWithKhalid day.
As some of you may have noticed from our social media accounts, we’ve partnered with our writer Khalid Al Ameri to showcase Careem in a whole new way, and to shed light on the chauffeuring experience from an Emirati angle for many reasons that will be shared soon through Khalid’s writings.
For those who may not know about Careem, Careem is an Emirati based company that provides chauffeur driven car services which can be booked through the convenience of mobile apps, web, and through the phone. The service is provided 24/7, and you can either request a chauffeur to pick you up right away, or at a later specified time by you.
Though Careem has started in the UAE, it has expanded its reach to most GCC countries, and to Jordan, Lebanon, Egypt, Morocco, and also in Pakistan.
So what have we been done with Careem? Khalid has spent a day at their premises, interviewed all the departments to understand their corporate culture better and everything they do. He then spent the rest of the day chauffeuring in a Careem car, picking up some customers and dropping them to their destinations, while interviewing them along the way with fun discussions.
This has been picked up by The National newspaper and they’ve covered it on the day we announced it here. And also, one of the customers that Khalid has picked up as a Careem chauffeur was Fida Chaaban, the editor in chief of Entrepreneur Middle East magazine:
— Fida Chaaban (@fida) September 10, 2015
We will be sharing soon a video that summarizes the entire experience, and Khalid will also be reflecting on the experience and write a couple of articles on Careem from a corporate perspective as well as from a chauffeur perspective. Stay tuned and follow our social media accounts to stay updated about this.
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