#SailBookRecommendations Campaign, Find Your Next Read – Part 3

Reading Time: 6 minutes

As we mentioned last week, and as part of our continuous pursuit at Sail to encourage and endear reading to our social media followers, we’ve launched a campaign this month under the social media hashtag: #SailBookRecommendations. In this hashtag we are curating a daily book recommendation from our team members and from our followers, those book recommendations are short and brief to entice people’s curiosity, and we are tapping in all genres to appeal to all our followers and readers. The campaign is hosted on our Instagram: @SailPublishing and on our facebook: Sail eMagazine.

Below are some of our posted book recommendations during the past week:


Book title: Holes
Author: Louis Sachar
Genre: classic, mystery, comedy

Stanley is under a curse of bad luck that follows him and his family for generations. The cause of this is their, and I quote, “no good dirty rotten pig-stealing great great grandfather” whom I don’t think they like very much. The story starts with Stanley standing in the wrong place at the wrong time, found himself guilty for some reason and sent to a boys camp. This camp called Camp Green lake, in which they are to dig holes to build character. He finds out later the real reason behind the digging of holes in Camp Green Lake.Reviewed by

Reviewed by Shof Elmoisheer


Book Title: The Big Picture
Author: Sean Carroll
Genre: Nonfiction / physics

The field of physics has always seemed to exist within its own realm of understanding, exclusive to those who can dissect those strange quantum equations. Physics has been called many- difficult, boring and flat out complicated. Sean Carroll, a theoretical physicist at Caltech, begs to differ. Carroll’s writing, in this latest work, describes physics as beautiful. Carroll poetically narrates the story of our universe and the origins of our understanding of physical reality.

Chapter by chapter, a piece of scientific history is linked to the next, and before you know it, you’ve just witnessed the big bang and suddenly arrived at CERN in 2016 with a refined idea of human purpose in this vast universe. Additionally, this book successfully fits in every influential person in the history of physics and scientific thought. As you turn the pages, you will surely develop a new perspective of what physics is, why it’s important in your daily life, and how the future will be very different because of it.

Reviewed by Yara Younis


Book title: Pride and Prejudice
Author: Jane Austen
Genre: Fiction / Classical Literature

A classic of English literature this work of fiction by one of the greatest female writers never fails to make my heart flutter. I first read it when I was 11 and have since read it over a dozen times. Austen takes you on a journey of suspense as the novel’s heroine Eliza Bennet overcomes her preconceptions in finding true love despite roadblocks, a meddling mother, and troublesome sister. The cold nobleman Mr. Darcy starts off as an adversary to Eliza Bennet through the various social gatherings and balls but soon his feelings change, as he grows to respect her and tender feelings blossom.

Reviewed by Sarah AlMarashi


Book title: Remembrance
Author: Meg Cabot
Genre: fiction novel / fantasy

The latest book in Meg Cabot’s Mediator series offers fans of the work a wonderful trip down memory lane. Whether this is the first book you own or the seventh, the writing allows the reader to feel as though they are either being introduced to the family or welcomed back home. The story keeps the reader on the edge of their seat, begging for more, and with Meg Cabot as an author, one can be assured to never feel disappointed.

Reviewed by Amani AlJundi


Book title: The Map of Love
Author: Ahdaf Soueif
Genre: Historical fiction/ Egypt history

One of the best books I read as it fed my curiosity towards Egypt’s history and culture. The book has 2 main parallel plots that are connected (without further spoilers!), the first plot is in Egypt in the 1900s and the other plot is as well in Egypt in the 1990s. It explains the history of Egypt between the French and British forces, the first Egyptian revolution under Ahmad Urabi and explains the gap between it and the second one by Sa’ad Zaghloul. It also brings into context so much of the old Egyptian culture and values. It explained to me in a way why are the Egyptian people more politically aware, and I think to an extent it has to do with their known and documented history that goes back to the 1800s across its different colonization periods by the Ottomans, French, and British all the way till the Egyptians took the lead of their own country. It blew me away to know that they had their Opera house built since the late 1800s, this alone tells you how old is the Egyptian culture!
The fictional plot as it builds up might be slow at the beginning, but there is a certain twist that happens that just from there on doesn’t allow you to put the book down! Beautifully gripping and extremely enlightening and educative. Love it!

Reviewed by Iman Ben Chaibah


Book title: Guns, Germs, and Steel: A short history of everybody for the last 13,000 years
Author: Jared Diamond
Genre: Transdisciplinarity Nonfiction

The book tells the story of human beings since existence. From the understanding the power of evolutionary transitions to the cause of distribution of power. Furthermore, the book tells the many untold stories of the reasoning behind many glorified stories to which it comes down to Guns, Germs, and Steel.

Reviewed by Yaqoob Alshamsi

Why Do People Choose Shopping Malls To Spend Their Free Time In The UAE?

Dr. Mona Al Ali (instagram: @Monany, twitter: @monabinhussain)

Dr. Mona Al Ali (instagram: @Monany, twitter: @monabinhussain)

Dr. Mona Al Ali works as a museum expert and consultant. She worked as an assistant professor and the coordinator of the Art History and Museum Studies Program at the University of Sharjah.Prior to her academic career, she worked in the museum field for several years. Dr. Al Ali has a strong passion for museums, Islamic history and art. She has written few publications and has been giving talks related to the history of museums in UAE, impacts of social change in museum development, museum and identity, and strategies to attract visitors to museums.
Dr. Mona Al Ali (instagram: @Monany, twitter: @monabinhussain)

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Reading Time: 5 minutes

Ever realized the reasons behind why people go to shopping malls in the UAE? And how many academic researchers have had input into this analysis? Let’s find out more.

Artwork by Hamda AlMansoori (Instagram: @planet64)

Artwork by Hamda AlMansoori (Instagram: @planet64)

Mall visits can be spontaneous and do not need any planning and this makes them easier to do. Dholakia (1999, p. 155) identified three main motives for shopping: utilitarian, family or social interaction, and shopping as a pleasure activity in its own right with social and relaxation dimensions. Shopping malls are becoming a place for socializing and recreation besides shopping. People visiting the malls see them as places for various purposes, as consumers can find stores, food courts, restaurants, cinemas, children’s play areas, interactive entertainment, social use areas, relaxation spaces and promotional areas, which are now major components of any mall (Terblanche, 1999).

In the UAE, the retail sector has grown rapidly in the past couple of decades. The UAE residents and visitors can easily see the growing movement in establishing shopping malls all over the country. For example, The Dubai Mall is a nine million square foot shopping center, which is the largest mall in the world (Andersen, 2003).

Few empirical studies have analyzed the motivations that explain consumers’ attraction to shopping malls (Bodkin & Lord, 1997). Economic motives are a core reason why the shoppers were attracted to malls. Moreover, emotional motives can bring shoppers to the mall; the pleasure of consuming in particular sites of consumption creates excitement and visual pleasure (Featherstone, 2007). Multi-purpose shoppers have a combination of economic and emotional motives (Ruiz, Chebat, & Hansen, 2004). There are other motives: for example, convenience; the presence of a specific store in the mall; services; and prices. Some researchers found that Chilean consumers’ mall visits were driven, primarily, by purchasing factors, while consumers in the USA visited their mall for more diverse reasons, largely revolving around entertainment (Bodkin & Lord, 1997; J. Nicholls, Li, Mandokovic, Roslow, & Kranendonk, 2000). Other researchers examined the effect of the physical environment of the mall on consumers’ emotional states and found that malls were viewed by consumers as places not only for shopping, but also for other activities, such as entertainment (Bloch, Ridgway, & Dawson, 1994).

Along the same line of thought, Nicholls and Kranendok (2002) found that today’s mall patrons tend to be more leisure-driven than shoppers in the early 1990s. Furthermore, Wakefield & Baker (1998) found that the mall environment influences the desire of the shopper to stay. Another researcher suggested that shopping malls aim to be mainly functional, recreational, social, and convenient places (Terblanche, 1999). These suggestions were based on the perceived benefits that consumers enjoy when visiting a regional shopping center. The demographic and psychological characteristics of mall patrons have also been described in the referenced research: (Bellenger, 1977).

The study of consumption and consumers has become independent and recognized as worthy of attention. It helps to understand consumer behaviors, expectations, and desire. Mall developers attract consumers through the promise of wide assortments of stores and services available in a single location (Bloch et al., 1994). These include restaurants, art exhibits, movie theaters, hair salons, clinics, play areas and fast food corners. Moreover, visitors do not only consume products and services but also find experiences that are consumable. The act of consuming objects is itself a sign of personal and social identity (Cooper, Timothy, & Hall, 2005). Indoor malls offer comfort and freedom from the noise and traffic of outside. The interiors of malls have evolved to be comfortable yet mediocre spaces (Bloch et al., 1994).

The United Arab Emirates was ranked amongst the top five countries worldwide for consumer purchasing power of luxury goods, clothes, and accessories, and as the upper social class adapts to luxurious items, they associate a brand meaning to society. Malls are more than places to buy products; they are places for social interaction, particularly in a country such as the United Arab Emirates, as the climate has made indoors, air-conditioned malls preferable for many members of the public. That is why it is not surprising that people choose shopping malls to spend their free time as they find everything they want in one place and family members or friends can do different activities in one space.


  • ANDERSEN, C. 2003. EMAAR announces „Dubai Mall‟ the world’s largest shopping centre.
  • BELLENGER, D. N. 1977. Shopping Centre Patronage Motives. Journal of Retailing, 53, 19-38.
  • BLOCH, P. H., RIDGWAY, N. M. & DAWSON, S. A. 1994. The shopping mall as consumer habitat. Journal of retailing, 70, 23-42.
  • BODKIN, C. D. & LORD, J. D. 1997. Attraction of power shopping centres. The International
  • Clevedon, Channel View Publications.Consumer Marketing, 19, 149-65.
  • COOPER, C., TIMOTHY, D. J. & HALL, C. M. 2005. Shopping Tourism, Retailing and Leisure,
  • DHOLAKIA, R. R. 1999. Going shopping: key determinants of shopping behaviors and
  • FEATHERSTONE, M. 2007. Consumer culture and postmodernism, London, SAGE Publications
  • Limited. motivations. International Journal of Retail & Distribution Management, 27, 154-165
  • NICHOLLS & KRANENDOK 2002. The seven year itch? Mall shoppers across time. Journal of
  • Review of Retail, Distribution and Consumer Research, 7, 93-108.
  • RUIZ, J.-P., CHEBAT, J.-C. & HANSEN, P. 2004. Another trip to the mall: a segmentation study of customers based on their activities. Journal of Retailing and Consumer Services, 11, 333-350.
  • TERBLANCHE 1999. The perceived benefits derived from visits to a super regional shopping centre: an exploratory study. South Africa Journal of Business Managment 30, 141-6.
  • WAKEFIELD, K. L. & BAKER, J. 1998. Excitement at the mall: determinants and effects on shopping response. Journal of retailing, 74, 515-539.

What Is Climate Change? And What Are We Doing About It?

Fatma Bujsaim (@FatmaBujsaim)

Senior Editor. Ex- Column: Just Another Undergrad

After graduating with a Bachelor degree in International Studies and a minor in converged media, Fatma still finds herself hungry for knowledge, which led to her enrolling in a postgraduate program. Her passion for both reading and writing has made her extend her stay in Sail eMagazine so that she can learn & develop her skills. When not buried in her books and novels, Fatma is found on tennis courts or in a classroom learning a new language.
She wrote her previous column: “Just another undergrad” hoping she can give what she didn’t have when she was a freshman: comfort and guidance, and also bring back memories to all those graduates out there. She wonders if things are going to be the same after graduation.

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Reading Time: 7 minutes

Climate change is a very common phrase nowadays, but do we really understand what it means, the extent of earth damages that are attributed to it? And what can the world do about it?

Artwork by Hamda AlMansoori (Instagram: @planet64)

Artwork by Hamda AlMansoori (Instagram: @planet64)

While sipping some hot tea at a nice cozy gathering, someone I know made a triggering comment about the current weather. She mentioned that as the years pass, and the closer we are to summertime, the weather gets cooler and more tolerable. If you’re new to Dubai, let me tell you that summer in Dubai is not tolerable at all; it’s hot and humid and you would wish you could migrate to another planet, preferably Pluto. As this young lady shared her thought, another commented that some day very soon we might even witness snowfall. Bear in mind that these women are not remotely scientists or meteorologists.

So the question is: can climate change be as beautiful as people think? While some Europeans are happy to have warmer days, and Middle Easterners are happy to have cooler days, scientists are sounding their emergency alarms and governments are making major decisions regarding the climate.

As much as it’s great that we get to enjoy cooler winters in some ways, many people fail to see that this cool weather comes with a price; melting icebergs, the rise in seawater levels, burning forests, more droughts and floods, and many more disastrous environmental changes. Most, if not all, of these changes are linked together caused by the Butterfly Effect.

Global Warming

Take the melting ice glaciers and ice sheets in the Northern Hemisphere, for example. It’s a fairly simple example that shows how one element could possibly lead to the change of other things. The northern region such as the North Pole, Alaska, and Greenland is known for being coated with a thick layer of ice. The thick layer reflects sunlight to reduce the Earth’s heat; this is called the Albedo effect. The use of fossil fuel alone in factories and transportation releases greenhouse gases which make the weather warmer; the warm temperature causes the ice to melt very slowly, making the Albedo effect less effective. Having an ineffective Albedo effect means the ice is no longer reflecting the necessary amount of sunlight, which consequently makes the earth warmer; this is what is called Global Warming.

The warmer it gets, the more ice will melt. The more ice will melt, the further warmer it gets. And on top of that, the more ice melts, the higher the seawater level rises. The rise of sea water levels can cause flooding of wetlands, the destruction of crops and agricultural soil, contaminate drinking water, and also threaten the life of many animals.

Another effect of global warming is the melting of the permafrost. The permafrost is a frozen layer of ground that is never supposed to get warm. It serves as a storehouse of carbon, which, if released could accelerate climate change and global warming; this puts us in a vicious cycle of trying to go against the change.

The given examples are just a fraction of how big the issue is. This is without mentioning the spread of wildfires that could lead to toxic air, acidic water, and the extinction of different species. Assuming this issue is left unattended, we could easily lose planet earth due to natural disasters and toxic air.

Believers have taken the steps towards trying to save our planet by recycling, reusing, and limiting the use of plastic that causes many environmental issues once burned. Individual effort is very important, but not as effective as when governments make a move. The United Nations has flagged Climate Change to being a highly disastrous issue, and has urged governments to take a stance for more than a decade now.

Paris Climate Conference

In 2015, the Paris Climate Conference was a monumental event in tackling the Climate Change issue, as it was the first ever legally binding environmental deal. The agreement aims to reduce greenhouse gases emissions, hold the increase of the global average temperature to below 2 °C, achieve transparency and global stock take where governments meet every 5 years to set realistic targets and to report to one another and the public on their implementation, increase cities’ abilities to adapt to the impact of climate change, and create a consistent pathway for financial flow towards reducing greenhouse gas emissions. By the end of the meeting, the agreement was adopted by all 195 UN state members; committing to reduce their greenhouse gases emission and carbon output. Signing the agreement started on April 22, 2016, and 180 states signed the agreement on the first day.

Dubai Clean Energy Strategy 2050

In 2015, His Highness Sheikh Mohammad bin Rashed Al Maktoum has launched the Dubai Clean Energy Strategy 2050. The strategy aims to turn Dubai into a global center for clean energy and green economy. The government’s allocated AED100 billion in investments in Green Fund and AED50 billion for the second phase of the Solar Parks by 2030. The strategy aims to have the energy from clean sources to reach 75% of the Emirates’ energy.

The Dubai government has not been working towards providing renewal energy on a city-wide scale alone; it has been urging its residents to use its Shams Dubai smart initiative where solar panels are installed by an approved consultant or contractor to supply the houses with energy. This creates a suitable source of electricity not only for each individual house but also for the government. The Surplus energy produced will be exported to Dubai Electricity and Water Authority’s grid. According to DEWA, “an offset between exported and imported electricity units is conducted and the customer account is settled based on this offset” (WAM, 2015).

Individual Efforts

Acting against climate change is not limited to governments and corporations; we have an obligation as citizens of this planet to protect it. Although some of the actions might seem simple and small, if everyone works towards them the impact would be greater than expected. Recycling, reusing, and limiting the use of plastic are always great ways of protecting our planet, but there’s more we can do. Emerging technology such as electric cars, solar panels on houses, cold-water washing machines are great ways of reducing greenhouse gases emissions.

The issue of climate change is very broad that one article cannot do it justice; the effects are endless, the history is long, the governments’ reactions are different yet share the same goal, and the individual effort list is long. But in a nutshell, climate change cannot bring any good.


Are The Effects Of Global Warming Really That Bad?”. NRDC. N.p., 2016. Web. 12 Sept. 2016.

Climate Change – United Nations Sustainable Development”. United Nations Sustainable Development. N.p., 2016. Web. 12 Sept. 2016.

Dubai Clean Energy Strategy 2050 Launched. GulfNews. N.p., 2015. Web. 12 Sept. 2016.

DEWA invites residential and building owners to use Shams Dubai. WAM. N.p., 2015. Web. 12 Sept. 2016.

Paris Agreement – European Commission”. Ec.europa.eu. N.p., 2016. Web. 12 Sept. 2016.

Polar Ice Fact Sheet : Feature Articles”. Earthobservatory.nasa.gov. N.p., 2016. Web. 11 Sept. 2016.

Signs from Earth: The Big Thaw- National Geographic. Essick, P. 2016. Web. 12 Sept. 2016.

United Nations Framework Convention on Climate Change. N.p., 2016. Web. 12 Sept. 2016

#SailBookRecommendations Campaign, Find Your Next Read – Part 2

Reading Time: 8 minutes

As we mentioned last week, and as part of our continuous pursuit at Sail to encourage and endear reading to our social media followers, we’ve launched a campaign this month under the social media hashtag: #SailBookRecommendations. In this hashtag we are curating a daily book recommendation from our team members and from our followers, those book recommendations are short and brief to entice people’s curiosity, and we are tapping in all genres to appeal to all our followers and readers. The campaign is hosted on our Instagram: @SailPublishing and on our facebook: Sail eMagazine.

Below are some of our posted book recommendations during the past week:


  • Book title: The Curious Incident of the Dog in the Nighttime
  • Author: Mark Haddon
  • Genre: fiction novel / Mystery

A wonderful mystery novel told through the perspective of an autistic fifteen-year-old named Christopher. This book follows the search for family, the search for honesty, and the search for comfort in a world that is harsh on giving someone any of that. It focuses on the importance of being real, and I think that if anyone is looking for a reason to be a better person in any way, this surely is the book to read.

Reviewed by Amani AlJundi

  • Book title: Dark Matter
  • Author: Blake Crouch
  • Genre: Science Fiction

Dr. Jason Dessen is a professor, husband, and father. He has a quiet life and every now and then he wonders if he had made different choices years ago how would his life be. One night on his way back home, the life he has taken for granted is turned upside down. Gripping, thrilling and intense this book is all these things and more. The author lets you believe you know how the story is unfolding but there are twists and turns that you won’t see coming. If a good Sci-fi book is what you are looking for then pick this one up!

Reviewed by Mariam Alhosani


  • Book Title: Cooked – A natural history of transformation
  • Author: Michael Pollan
  • Genre: Nonfiction  / Social culinary anthropology

Take your last meal and cut it down to the most essential ingredients. This book explains the transformative journey your ingredient takes from its raw form to your complex edible meal. The author breaks down four basic elements of fire, air, water, and earth to explain the transformations these elements had in carving up societies. Whether it’s by breathing air into grain and transforming it into bread, or controlling death through a complex journey of fermentation, the author explains the process of all these elements in a four-chapter book. Beyond transformation, the author adds in a realization of our modern food industries and the consumers’ lack of understanding what real food is and its importance in forming up our societies, families, and own health.

Reviewed by Nasser AlFalasi

  • Book title: The Unbearable Lightness of Being
  • Author:Milan Kundera
  • Genre: Philosophical fiction

If you are looking for a more philosophical book on the pursuit of love and the pain it offers, then this is most definitely the one for you. Although it is a little more difficult to read, Kundera goes through four different points of views, four different answers to one of the biggest answers in life: What is it to love and be loved in return?

Reviewed by Amani AlJundi


  • Book Title: Persepolis
  • Author: Marjane Satrapi
  • Genre:  Comics / Autobiography

Persepolis by Marjane Satrapi tells the authors’ account of an interrupted childhood, growing up during the Iranian revolution and its impact on Iranian society to this very day. It makes you wonder-How do we understand the Iran of today? More importantly, how do we swim through so much historical detail without getting lost? Persepolis takes you on a visual, honest and completely daring adventure of life as a young Iranian girl, before, after and during the Iranian revolution of 1979. Themes of love, loss, torture, and personal discovery are expressed in the most unique way all throughout. Presented as a graphic novel, every detail from imagery and word is majestically paired to draw not only a reaction, but also allows the reader to develop a real understanding of the complex history of Iran and all the events that brought the nation to its current cultural and political situation.

We always hear of important historical events such as the Iranian revolution on an occasional basis, nod our heads in sympathy, and move on with our lives without truly understanding the context or the consequences of what really happened back then. But the need to know still lingers within us. This is a definite must read for the curious lovers of history, who have an interest in knowing but get lost in the world of dates and complicated details.

Reviewed by Yara Younis

  • Book Title: The Light of Paris
  • Author:Eleanor Brown
  • Genre: Fiction novel / Family drama

The book follows Madeleine, who throughout her life, has been trapped by family’s expectations. No matter how hard she tried to please her mother or husband, nothing worked for her. However, it all changed when one day, she decided to go back to her hometown and discovered an old diary of her grandmother which she has written in her 20’s.

Through that time, her grandmother was going through the same situation as Madeleine. However, she was given a chance to go to Paris, a place she always dreamed about, to live a life she always wanted.

Through this change, Madeleine will be given the chance to change her life, like her grandma was given the chance, but will Madeleine change the route of her life? That’s what you will discover in the book.

Reviewed by Khawla Rashid


  • Book title: Bird Box
  • Author: Josh Malerman
  • Genre:  Fiction/ Horror

Bird Box by Josh Malerman is a horror story that follows the protagonist Malorie and her fellow friends who are trying to survive from “the monster”. Written in the third person point of view, this book establishes a very creepy, bone-chilling atmosphere that guarantees to give you an adrenaline rush.

This book is very character-driven. It is all about the motives of the characters and how their psychological state of mind affects the story going forward. Each and every character introduced in this book has some sort of significance and their relationships will develop to get the story going further.

Honestly, this book got me thinking a lot. In the state of disaster, who are the real monsters? Do we turn into monsters? How monstrous can humans be? How safe is the world?

Reviewed by our Adeeb Nami


  • Book Title: Half the Sky: Turning Oppression into Opportunity for Women Worldwide
  • Author: Nicholas Kristof and Sheryl WuDunn
  • Genre: Nonfiction

‘’Women hold up half the sky.’’ – Chinese Proverb

A must read book, I won’t say for every woman, but for men as well. It is heart-breaking , and an eye-opener. It goes from the issue of human trafficking, to maternal mortality and honor killing. The basic recurring theme throughout the book is the importance of education women, for they hold “half the sky”. Do you want to boost the economy? Educate and empower women. Want to curb population growth? Educate girls. Reduce violence and victims of rape? Educate and keep on educating! Educating women is an investment; it has a ripple effect.

Reviewed by Mahaba AlSaleh

The Making of a Clothing Collection

Reem Al Suwaidi (@LumeiRee)

Reem Al Suwaidi (@LumeiRee)

Column: Habillez-Moi (which means “dress me” in French)
Reem is a fashion fanatic. She used her talents of critiquing to start a blog called “We Voice Fashion” along with a partner that shares her views on the world of fashion and design. Through her column, she likes to explore fashion in a philosophical way at times.
Reem Al Suwaidi (@LumeiRee)
Reading Time: 3 minutes

How can we compare between the high-end brands and mass retailers’ development process of the seasonal collections?

Artwork by Aalaa Albastaki (Instagram:@lalaa_albastaki, Twitter: @AalaaAlbastaki)

Artwork by Aalaa Albastaki (Instagram:@lalaa_albastaki, Twitter: @AalaaAlbastaki)

I’ve always viewed the many collections created by brands as puzzles; designers would need all the essential parts comprising of said collection in order to present a successful offering by the time the show comes around. The process as a whole can be considered tough and full of pressure, not only for the designer but also for the entire team assisting in delivering the final product.

We break down the design process of high-end brands in this order: research, sketches, choosing fabrics, creating the first prototype, improving the finished piece until the desired outcome is achieved. Of course, for every design team the development process might differ – some use computer programs or software such as Browzwear or Optitex, while others might immediately work with patterns and begin creating structures.

Meanwhile, the design process of mass-market retailers can often be described as adapting the exact copies of designs originally produced by high-end brands. One of the most significant differences between the two is quality. Since mass-market retailers use low-quality fabrics and employ underpaid garment workers, they can cut down on costs and thus get the clothes to the stores far quicker than the high-end brands that originally produced the concept.

Accordingly, mass-market retailers such as Zara or H&M would set a lower price for the clothes, leading to higher profits. On the other hand, high-end brands would take a longer time to produce and distribute their collection, which is mostly sold in small quantities. Not to mention, not all the pieces that were initially presented in the high-end brands’ show are distributed to wholesalers, since they would need to employ more people with expertise in craftsmanship and fine tailoring in order to produce the exact same fine quality. In addition, high-end brands set the prices of the clothes on a high-range, often proving to be a repellent for consumers, especially when they have a low-cost alternative.

In terms of profit, mass-market retailers are doing better than their rival high-end brands. An example is a comparison between Zara and Ukrainian high-end brand Vyshyvanka by Vita Kin. The Ukrainian designer began gaining worldwide recognition when her vyshyvankas (Ukrainian national dress) were worn by iconic figures in the fashion industry like Anna Dello Russo and Miroslava Duma. Consequently, Zara began producing similar pieces in big quantities and set them at lower prices ranging from $70 to $120, compared to Vita Kin who sells them at higher prices, ranging from $1150 to $3500.

The struggle of high-end fashion brands who put so much work into their collections is mainly rewarded by critical praise in the industry and a good brand reputation, despite having competitors who duplicate their collections. As a result, high-end brands are opting to produce large quantities in order to distribute more worldwide, such as Parisian high-end brand Chanel, who in the past decade have opened stores in several airports worldwide.


Ever Noticed The Heritage Sites On Our Banknotes?

Yaqoob AlShamsi (@yaqoobalshamsi)

Yaqoob AlShamsi (@yaqoobalshamsi)

Yaqoob is an Aerospace Engineer in Emirates Advanced Investments Group. He graduated from Embry-Riddle Aeronautical University with a BSc in Aerospace Engineering specializing in aeronautics and a BSc in Computational Mathematics specializing in physics. Also, he is currently completing his MSc in Information Security from Khalifa University and an MBA from Abu Dhabi University. Yaqoob is interested to write about science, technology, engineering, mathematics, art, culture, and community.
Yaqoob AlShamsi (@yaqoobalshamsi)

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Reading Time: 5 minutes

What’s the importance of the heritage sites found on our banknotes and how important is it for our generation to integrate that knowledge in the educational system.


The Jumeirah and Salem Al Mutawa Mosques or the Al Fahidi Fort are seen a few times a day on average, by any person who lives in the United Arab Emirates, yet they are not recognized as such. The previously mentioned sites (and more) are on the UAE’s banknotes, however, there is no educational effort that is done during millennials’ school years. So how come the greatest heritage sites selected among all other sites to be presented on the money we use daily, have little to none information given to the public?

By remembering the late father, His Highness Shaikh Zayed Bin Sultan Al Nahyan, God have mercy on his soul, who once said: “A nation without a past is a nation without a present or a future[i].” Also, in a previous lecture titled “The spirit of the Union” that was given by H.H. Shaikh Mohammed Bin Rashid Al Maktoum[ii], he stated to the attendees while explaining a story of UAE’s heritage: “Don’t you know your own history?” It can be concluded that visionary leaders saw that transferring knowledge about the heritage of generation X (previous generation) to generation Y (current generation) has always been a pillar of the cultural Emirati educational system.

However, there can be a few forgotten things to learn about the UAE that generation X did not include in Y’s educational books. In recent history, one of the many aspects of how a country can show how proud it is of its own heritage is through what their residents get or go to. Therefore, it may not be a bad idea to include what a country is proud of on its own money. For example, the U.S. and Germany (previously) have included political leaders, scientists, and historical sites on their currency. Also, they have school lectures and lessons on these politicians, scientists, and historical sites. As a result, their generation Y grew up knowing who their notable politicians and scientists are such as Benjamin Franklin and Carl Gauss. Also, they studied where these sites are and why they are important to them, like the Lincoln Memorial. In addition, when money comes in the form of banknotes and is broken down into smaller units, most likely, to coins, then there will be commemorative coins for a historical figure or an event.

Furthermore, in UAE, there is no educational effort to show the importance of these sites on its banknotes. Hence, when one is saying: “I don’t know where this is?” should not come as a shock when the official website of the Central Bank of UAE[iii] does not recognize Salem Al Mutawa’s mosque and refers to it as: “Landscape – Northern Emirates”, as shown in figure 1; Or the Jumeirah Mosque and refers to it as: “A Mosque in Dubai”, as shown in figure 2. In addition, there is no information on the website about the Fils, the smaller unit of the Dirhams. Therefore, even commemorative coins are not found in the same official website. Also, the official website contains the same explanation in English and Arabic, with the similarity of neglecting the importance of historical perspective.

Figure 1: Shows five Dirhams banknote by Central Bank of UAE (Back face)

Figure 1: Shows five Dirhams banknote by Central Bank of UAE (Back face)

Figure 2: Shows five hundred Dirhams banknote by Central Bank of UAE (Back face)

Figure 2: Shows five hundred Dirhams banknote by Central Bank of UAE (Back face)

Moreover, there are no records of any important educational lectures in schools or field trips showing the importance of these heritage sites, which are on UAE’s own money. As the new educational strategy is being implemented in 2016/2017, will there be any pinpoints for these historical sites in school field trips? Or at least lecturing students about the stories behind them?

In conclusion, with the use of common sense and logic, if generation Y were not taught about these sites in school, then most of them will not know these sites today. To show proof of this theory, one can pull out a 5 Dirhams banknote from their wallet, then ask the person next to them to identify the sites – what is their answer?


[i] Shaikh Zayed in quotes. (2005). Retrieved September 25, 2016, from http://gulfnews.com/news/uae/general/shaikh-zayed-in-quotes-1.306268

[ii] https://www.youtube.com/watch?v=1_sdfnAweWQ [48: 45]

[iii] Currency Gallery. (2016, September 25). Retrieved September 25, 2016 <http://www.centralbank.ae/en/index.php?option=com_jumi&fileid=8&Itemid=59&>

#SailBookRecommendations Campaign, Find Your Next Read

Reading Time: 10 minutes

In our continuous pursuit at Sail to encourage and endear reading to our social media followers, we’ve launched a campaign this month under the social media hashtag: #SailBookRecommendations. In this hashtag we are curating a daily book recommendation from our team members and from our followers, those book recommendations are short and brief to entice people’s curiosity, and we are tapping in all genres to appeal to all our followers and readers. The campaign is hosted on our Instagram: @SailPublishing and on our facebook: Sail eMagazine.

Below are some of our posted book recommendations for the past week:


Book title: The Element
Author: Sir Ken Robinson
Genre: Non-fiction, education/self development

This inspiring light read is about the importance of finding your passion and how that makes you become your most authentic self. The self that makes you live an inspiring life of fulfillment and achievement. I loved how Robinson backed up his conclusions with real life examples; of people who have found their element and how they did. Both the insights and stories gripped me and made this book a true page turner. However, I really wish he had explained the HOW. I saw little of his clarification of how one can find their element. As a world-renowned leader in education and human development, Sir Robinson shares several education-related stories and points of view.

Reviewed by AlAnoud AlMadhi


Book title: Because you’ll never meet me.
Author: Leah Thomas
Genre: science fiction

This book is told in the form of letters between two boys who have never met. In fact, if they ever meet, one of them would certainly die. The first letter is written by Ollie, who’s allergic to electricity, and lives in a cabin in the middle of the woods; isolated from society. Moritz, on the other hand, requires a pacemaker and has no eyes. He senses his surroundings by clicking his tongue and uses echolocation to get to school.

Through those letters, Ollie explains to his friend his relationship with a girl named Liz, who brings him news from the world, and Moritz explains his struggles with bullying….. But when Moritz reveals the key to their disturbing past, their friendship faces a test neither one of them expected.

I think what makes this book extraordinarily good is the letters, the science fiction genre, and long distance friendship. I honestly think we need more diverse books like this. I loved how each chapter revealed something new about the characters. Although it’s not the typical book I’d normally pick, I enjoyed it so much and got carried away by the details.

Reviewed by Hajer alObaidli


Book title: The Underground Railroad
Author: Colson Whitehead
Genre: fiction / African American & Slavery

The book tackles the history of slavery in pre-Civil War America; it also broaches the many facets of humanity throughout.
Whitehead manages to bring the metaphor of the railroad to life in painful and real ways, drawing parallels between the journey underground and the hope of deliverance to freedom. We follow Cora as she navigates the path from slavery and the many people she encounters across state lines, demonstrating both the good and the bad and the shades of each within the constructs of society. Overall an accessible read with strong resonance.

Reviewed by Sam AlHashemi.


Book Title: We Should All Be Feminists
Author: Chimamanda Ngozi Adichie
Genre: Non- Fiction/ Essay/ feminism

This is a book you can easily finish in one sitting. It’s a TED talk that Adichie later turned into a book-length essay. I know many people dislike the word Feminism, it can be very misrepresented. Adichie explains this movement in a way that finally makes sense and resonates with everyone, supporters, and non-supporters of this cause.She emphasizes how society teaches little girls to be less smart, less hard working and less intimidating to boys; While it teaches boys to be tougher, harsher and be “more like men”. She explains in her eloquent way of writing that it’s this thought process that has given birth to the feminist movement. I believe reading this book could help many understand how they can change this way of thinking and how feminism can be so much more for both genders than many have us believe.

Reviewed by Mariam AlHosani


Book title: Furthermore
Author: Tahereh Mafi
Genre: Fantasy Fiction

Furthermore by Tahereh Mafi is the author’s first venture into the middle-grade genre. Furthermore follows the story of young Alice Queensmeadow, who lives in a world of color. However, what makes her different is that she is the only person in this world who has no color at all. With the disappearance of her father, Alice goes on an adventure to find her father in the world of “Furthermore”. Furthermore is a wildly imaginative children’s book that will make you wish that you lived in the world Tahereh Mafi created. It is explosive with color, quirk, and DESSERT! What’s not to love about that? Mafi’s writing is beautiful; she impeccably brings two worlds alive and develops Alice to be a unique and determined young girl.

I think this book was special because it taught children and adults alike, that it is important to be who you are at all times. However, it also teaches us a lesson that being who we are sometimes comes with consequences. What I loved about this book is that I believe by telling this story, Mafi herself follows the advice she gives—she practices what she preaches, and that was the act of writing this book. .Reviewed by

Reviewed by Adeeb Nami


Book Title: Veronika Decides to Die
Author: Paulo Coelho
Genre: Fiction / Drama

Being an avid reader of Paulo Coelho’s books, I don’t know how I’ve waited so long to read this. This is the story of 24-year-old Veronika who decides to take her own life, despite seemingly having it all – a loving family, a fulfilling job, her youth and beauty. Yet, it is the conformity of her life that leaves her with a void so deep that she believes suicide to be the only way out. However, things take a turn as her failed suicide attempt finds her in a mental institute, where she is told that although she has survived, her heart has faced irreversible damages, and she has a week left to live. The book takes us through Veronika’s journey of self-discovery as a result of her heightened sense of awareness of life and death.

Through her encounters with other patients at the institute, we also get an understanding of how society perceives what being “normal” is, and how those that do not fit into this view are seen as mad. The book is loosely mirrored on Paulo Coelho’s own life as he was institutionalized multiple times in his youth because he did not want to pursue the path laid out for him by his family (and society), and instead sought life as an artist and writer. This is a fascinating read that will certainly have you question some of the choices you have made in your life, but will also leave you with a sense of appreciation for the life we have been given and the opportunities we must seize. .

Reviewed by Bahar AlAwadhi


Book Title: The life-changing magic of tidying up
Author: Marie Kondo
Genre: Non-Fiction/ lifestyle & home organizing

I was very hesitant about reading this book at first because a number of conflicting reviews I read about it. But then I was about to transform my room’s decor, it felt right to try it out.

The book takes tidying up your whole home, decluttering, organizing your storage and shelves to a whole new level. It teaches you how to let go of your unused belongings, which I thought for the longest time Arabs are genetically not capable of. The book also teaches you how to fold and hang and place your items in the best way for the longest lifespan for each of them and for your to find them.

The main thinking behind the book is that when decluttering, you don’t go over your stuff to see what you don’t want, instead, you bring all your belongings out and choose what you want to keep instead. A whole other level I tell you!

If you have a problem with hoarding and decluttering, this is definitely the next book to read for you!

Reviewed by Iman Ben Chaibah

Book title: A thousand splendid suns
Author: Khaled Hosseini
Genre: Fiction Novel

The author centered the story on the intertwined life of two Afghan women during the Afghanistan war. The events may be slow paced at the beginning but it picks up really fast at some point. It makes you realize how war comes unannounced and how it can change you as a person, turn your life upside down and take away your closest family members and friends. I find this book very relevant as we continuously hear about war but we don’t really grasp the multi-layered dimensions it leaves behind. .
Reviewed by Latifa Azdi.

Beyond the troubling times of the soviet invasion of Afghanistan, the civil strife of the Taliban, and economic disintegration of the state, the author exposes an added layer of complexion by showing the immense challenges of simply being a woman. From side glances of being widowed, to harsh criticism of expectation on how one should look and dress. This book provides a thoughtful and to a certain point a sorrowful understanding of what little girls, mothers, sisters, and daughters go through during times of conflict. No woman should ever have to go through the horrific events that Mariam and Laila went through, and certainly no child.

Additional Review by Nasser AlFalasi:

How Much Do You Know About Yourself?

Mariam Al Hosani (@mariamralhosani)

Mariam Al Hosani (@mariamralhosani)

An inquisitive soul, Mariam has always been fascinated by human beings. With a Bachelor degree in International studies with a specialization in International Affairs, she learned that for there to be order in the world humans need to be reminded of their humanity. In her column “Back to Humanity” Mariam sheds a light on topics she believes we all need to reflect on every once in a while.
Mariam Al Hosani (@mariamralhosani)

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Reading Time: 5 minutes

Personality tests have become very popular and are taken by millions of people around the world but what can personality tests really contribute to our lives?

Artwork by Amna Al Saleh (@Tepingi)

Artwork by Amna Al Saleh (@Tepingi)

Every person has their strong attributes and their weak ones. We would like to believe that we know what the best parts of us are, what makes us tick and how we contribute to our families and our societies. We have a tendency to build on our strong qualities, we take pride in them and some of us might even exaggerate them. However, it’s our weakness, our blind spots, the things we do that we should do less of or do differently, that are a little harder to realize and accept.

Psychologists have spent decades researching human behavior and personalities. In 1921, a psychologist called Carl Jung discovered that what might seem as random behaviors are actually consistent and similar perceptions and judgments that people prefer to use. This means that despite our individuality and differences in regions, languages, and ethnicities, many of us are in essence very similar. Building on this research, Isabel Myers Briggs and her mother Katharine Briggs established what we know today as the Myers-Brigs Type indicator.

During WWII these women wanted to find a way to give women the chance to find work not based on their experience, because many of them had none, but based on their personalities. They created the indicator that categorizes people in different personality types outlining what their personality could be best suited for career wise. Today this is the most used personality test worldwide; it has been developed to provide both professional feedback to organizations on their employees and personal feedback to individuals on their relationship, career choices, strengths and weaknesses.

The purpose of the test is to determine which of the 16 personality types you fall under. The questions to determine this seem random and easy allowing you to confidently answer them. The results are always very interesting, both times I took this test I found myself nodding and saying “this is so me!” while going through my preferences in how I act, how I think and what I like. When I went through the section that describes my weaknesses and the things that I might do at times that get on other people’s nerves, I stopped nodding.

There are many personality tests out there from Myers- Briggs to “If you were a city, which one would you be?” and other than these tests being a great pass time at work or while you are waiting at the dentist, their results could actually help you. Understanding your own personality, what makes you you, will pave the way to becoming a more confident person, more comfortable in your own skin. It’s human nature to want to understand ourselves and others. With so many cultures, religions, ideologies, pop culture and people’s social media personalities (which I believe can be very different from our real ones) it’s harder than it’s ever been to interact and form relationships.

The science behind these tests is still very controversial, many esteemed psychologists believe that personalities should not be categorized or determined based on 60+ questions. Yet, there are also many that agree that the knowledge a person gains about his/her self from these tests could indeed help in their everyday lives. When we are analyzed based on our answers to certain questions and our views on certain topics, there is some truth to these results. We shouldn’t dwell on our weaknesses or things that hold us back, but we do need to understand these qualities. Giving ourselves the opportunity to tackle the areas in us that need improvement could have a very positive and beneficial effect.

The bottom line is, not everything you read on your personality test result is accurate or to the point, even if you do like the idea of being the City of New York. We are complex beings, that are constantly changing and evolving but we need to keep up with each other’s evolution to coexist. So maybe a personality test could be the tool we need to be more equipped with emotional intelligence and succeed further in our personal and professional lives. The more we understand ourselves, the better we can understand other people.

Whether you decide to take a personality test or not, believe in their results or dismiss them, at the end of the day the key is to strive to be the best version of ourselves that we can possibly be.


  • Cunningham, L. (2012, December 2012). Myers-Briggs: Does it pay to know your type . Retrieved from The Washington Post : https://www.washingtonpost.com/national/on-leadership/myers-briggs-does-it-pay-to-know-your-type/2012/12/14/eaed51ae-3fcc-11e2-bca3-aadc9b7e29c5_story.html#comments
  • Psychometric Success. (n.d.). Personality Tests Introduction. Retrieved from Psychometric Success: http://www.psychometric-success.com/personality-tests/personality-tests-introduction.htm
  • The Myers & Briggs Foundation . (2016). MBTI Basics. Retrieved from The Myers & Briggs Foundation : http://www.myersbriggs.org/my-mbti-personality-type/mbti-basics/

Multitasking Is Killing Your Brain

Fatma AlSahoul (@Fatmalsahoul)

Fatma is a nineteen-year-old student who’s currently pursuing her undergraduate studies in Finance at Zayed University in Dubai. Fatma has always dreamed to be a successful entrepreneur one day with countless innovative ideas that will help make a positive difference. She also wouldn’t mind to pursue a career involving her passions, writing and public-speaking. Conversations around topics like history, politics, and religion fascinates and interests her. Fatma’s column titled “A 90's Kid Perspective” includes this 19 years old’s perspective regarding different current affairs. This column is a safe place where all opinions are welcomed and respected.

Latest posts by Fatma AlSahoul (@Fatmalsahoul) (see all)

Reading Time: 4 minutes

Many people believe themselves to be multitasking masters; however, our brains were not build to multitask. Is this the brief?

Artwork by Hamda AlMansoori (Instagram: @planet64)

Artwork by Hamda AlMansoori (Instagram: @planet64)

Human multitasking is the practice of doing multiple things simultaneously, for instance, taking a phone call, or listening to your GPS while driving. This concept of multitasking began in a computing context. Moreover, we live in a fast-paced world where we feel tempted to multitask all the time, whether it is while performing a task at work, driving your kids to school, or watching TV. So, in today’s society, the mere idea of doing one thing at a time seems downright outrageous, even wasteful. Although multitasking is generally looked at to be a positive concept done by those who are most skilled and can complete different tasks at the same time, is it truly beneficial? Let’s find out!

First of all, some believe that multitasking makes them more productive; however, multitasking kills the performance of people and results in potential brain damage. According to a research done at Stanford University, multitasking lowers the productivity of workers that choose to do it, when compared to the ones that choose to complete a single task at a time. It also proves that our brains are only capable of focusing on one thing at a time, it cannot perform multiple tasks at the same time successfully. Bombarding our brains with excessive information only increases mistakes and slows it down (Bradberry, 2014).

Furthermore, some claim that they have a gift at multitasking; nonetheless, when they think they are multitasking successfully, their brains are actually switching from one task to another at a high speed, with a cost to bear when doing so. To prove that more than one task splits the brain, scientists throughout the years have conducted experiments to discover the limitations of the human brain.

When paying attention, the area toward the front of the brain, known as the prefrontal cortex, takes action. The prefrontal cortex is divided into two parts, the right and left sides. The two sides work together when given one task; however, the sides work separately when humans try to perform more than one task at a time.

Scientists at the Institut National de la Santé et de la Recherche Médicale (INSERM) in Paris, proved this to be true by conducting a simple experiment that includes asking multiple participants to complete two tasks. The study’s results show that when dealing with concurrent goals, the brain divides in half. In addition, the study proves that although humans have trouble doing two tasks, they are unable to juggle three or more because the brain has only two frontal lobes, the right and left sides (Allen, 2013). Moreover, a person’s ability to perform the different tasks also highly depends on the tasks being performed and how much the prefrontal cortex is engaged during the tasks. For instance, normal activities like eating and watching TV at the same time place less demand on the brain, than more difficult activities like reading and driving.

Additionally, multitasking does not just negatively affect our work quality and performance but also affects our health. A study conducted by the University of London proves that students who multitask experienced significant IQ drops. The scary part is that those IQ drops were found to be similar to drops resulting from smoking marijuana. Alongside IQ drops, multitasking increases the production of cortisol, the stress hormone, since having to do multiple tasks at once keeps a person on edge and intense.

In conclusion, multitasking allows progress on multiple tasks and helps us learn to deal with distractions, but on the other hand, trying to accomplish too much at once affects our ability to do those tasks well. Arranging your tasks and choosing to accomplish them once at a time will enable you to perform each task better than choosing to do them all at once. For instance, talking on the phone while driving will result in you paying less attention to the person you are talking to and to the cars around you.


Dwindling Friendships With Age

Shurooq AlBanna (@Shuroooq)

Shurooq AlBanna (@Shuroooq)

Column: A Moment of Contemplation
Shurooq, an Emarati from Dubai, has been on a journey of self-discovery ever since she shifted career from Science to humanitarian where she found joy. Her interests include traveling and foreign films. Shurooq’s column is influenced by those distinctive moments that give a deeper perspective on life.
Shurooq AlBanna (@Shuroooq)

Latest posts by Shurooq AlBanna (@Shuroooq) (see all)

Reading Time: 3 minutes

Reflecting on her personal experience, the columnist shares her opinion on why friendships dwindle with age, and how they are formed differently across age.

Artwork by Hayat AlHassan (@HayatAlH)

Artwork by Hayat AlHassan (@HayatAlH)

During kindergarten recess, R’s packet of crisps fell on the ground. She started crying. When M noticed how upset R was, she offered to share her own crisps if only R would stop crying. This simple act from M towards R set them as the best of friends for the next 32 years.

I smile every time I remember the sweetness of that incident. It is amusing how when we are young, all it takes is one incident that involves a shared snack or toy to ignite the “BFF” (best friends forever) relationship. But, as we grow older, it is no longer as easy to make or keep friends.

Upon reflection, I observed this trend of ‘dwindling friendships’ over time. As a child, I befriended everyone. During my teens, there was a bigger emphasis on BFFs, and after that, the big boom in my social life came in my 20’s, where I was barely keeping up with invites from my friends.

Now in my mid-thirties, that number dwindled further, even though my personality has remained social. So often have I swapped numbers with people with a promise of staying in touch but those words rarely materialize.

So, what happened after I hit 30?

Exactly what has happened to many others: I now have fewer close friends yet my acquaintances are a bucket-full.

There are many reasons for this, the most obvious being a shift in our priorities. Our schedules have become more compressed with responsibilities that our friendships were the first to take a hit. They have gone down the hierarchy of relationships. In my case, I realized I had even marginalized them according to the situation: childhood friends, university friends, and work colleagues. Many switched status from friend to acquaintance.

I believe we have also become picky with friendships as we grew older. In everyone’s life journey, we were indiscriminate in making friends as we needed them to ‘discover’ ourselves. However, by our 30’s we have more or less figured out who we are, have gained confidence and no longer need others to walk with us and ‘hold our hands’.

By our 30’s we also are wiser and more experienced in the nooks and crannies of human relationships. We know they are like a two-way street and much effort must be put into them otherwise, they will fall apart. We are better able to figure out who is genuine and who has ulterior motives. This is why, since friendships are chosen and not an obligation like family, we are careful which friendships to invest in and we tend to stick to those who share similar values as us. Another important factor is the societal status of the friends we choose and how similar they are to us.

In the end, taking all the above into consideration, I wonder if R and M’s friendship will last a lifetime? I mean: is the idea of a lifelong friendship even realistic or have lifelong friendships died in the 90’s along with VHS tapes?