Business and Money

Business and MoneyMay 24, 2017

Organizational Structures Going Flat

Shof Elmoisheer (Instagram: @Bookish2525)

Shof Elmoisheer (Instagram: @Bookish2525)

Shof holds a Master’s degree in Marketing and a Bachelor in English literature. Avid reader of classic literature, her preferred type of fiction, along with psychology and marketing. Skilled at drawing, created a comic book, not yet published. Dedicated her Instagram feed to bookish recommendations. Fond of language learning, taught herself Japanese. In her column Thoughts of a Reader she reviews books, writes short stories, and talks Marketing.
Shof Elmoisheer (Instagram: @Bookish2525)

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What is the flat organizational hierarchy and how is it used in management. Every successful organization functions on

Book SummaryMay 18, 2017

#BookSummary David Ogilvy’s Confessions of an Advertising Man

Jumanah Salama (@Juma_nah4)

Jumanah Salama (@Juma_nah4)

Jumanah Salama is a media and communication graduate from the King Abdulaziz Univerity in Jeddah, Saudi Arabia. Her fields of interest lay in the studies of humanities and anthropology with a slight interest in economics and photography.
Jumanah Salama (@Juma_nah4)

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In this guide, the once considered father of modern advertisement uncovers his secrets to a successful advertisement. David Ogilvy,

Marketing and AdvertisingFebruary 21, 2017

That Advertisement Is For Them, The Third Persons

Shof Elmoisheer (Instagram: @Bookish2525)

Shof Elmoisheer (Instagram: @Bookish2525)

Shof holds a Master’s degree in Marketing and a Bachelor in English literature. Avid reader of classic literature, her preferred type of fiction, along with psychology and marketing. Skilled at drawing, created a comic book, not yet published. Dedicated her Instagram feed to bookish recommendations. Fond of language learning, taught herself Japanese. In her column Thoughts of a Reader she reviews books, writes short stories, and talks Marketing.
Shof Elmoisheer (Instagram: @Bookish2525)

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What is the Third Person Effect and how does it relate to advertising? Third Person Effect is a theory developed by Sociologist W. Phillips Davison in 1983. The Third Person Effect occurs when an individual is exposed to a certain mass media message. The Third Person Effect is when a person assumes there is a

Marketing and AdvertisingJanuary 15, 2017

The Combination of Taboo Advertising with Humor

Shof Elmoisheer (Instagram: @Bookish2525)

Shof Elmoisheer (Instagram: @Bookish2525)

Shof holds a Master’s degree in Marketing and a Bachelor in English literature. Avid reader of classic literature, her preferred type of fiction, along with psychology and marketing. Skilled at drawing, created a comic book, not yet published. Dedicated her Instagram feed to bookish recommendations. Fond of language learning, taught herself Japanese. In her column Thoughts of a Reader she reviews books, writes short stories, and talks Marketing.
Shof Elmoisheer (Instagram: @Bookish2525)

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The use of humor in ads and how it’s necessary in taboo advertising. We are exposed to thousands

Marketing and AdvertisingNovember 22, 2016

Careful! You’re Being Cultivated by TV!

Shof Elmoisheer (Instagram: @Bookish2525)

Shof Elmoisheer (Instagram: @Bookish2525)

Shof holds a Master’s degree in Marketing and a Bachelor in English literature. Avid reader of classic literature, her preferred type of fiction, along with psychology and marketing. Skilled at drawing, created a comic book, not yet published. Dedicated her Instagram feed to bookish recommendations. Fond of language learning, taught herself Japanese. In her column Thoughts of a Reader she reviews books, writes short stories, and talks Marketing.
Shof Elmoisheer (Instagram: @Bookish2525)

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What is the cultivation theory and how does it relate to advertising? The Cultivation Theory attributes misconceptions about

Business and MoneyOctober 17, 2016

Ever Noticed The Heritage Sites On Our Banknotes?

Yaqoob AlShamsi (@yaqoobalshamsi)

Yaqoob AlShamsi (@yaqoobalshamsi)

Yaqoob is an Aerospace Engineer in Emirates Advanced Investments Group. He graduated from Embry-Riddle Aeronautical University with a BSc in Aerospace Engineering specializing in aeronautics and a BSc in Computational Mathematics specializing in physics. Also, he is currently completing his MSc in Information Security from Khalifa University and an MBA from Abu Dhabi University. Yaqoob is interested to write about science, technology, engineering, mathematics, art, culture, and community.
Yaqoob AlShamsi (@yaqoobalshamsi)

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What’s the importance of the heritage sites found on our banknotes and how important is it for our generation to integrate that knowledge in the educational system. The Jumeirah and Salem Al Mutawa Mosques or the Al Fahidi Fort are seen a few times a day on average, by any person who lives in the United

Business and MoneySeptember 21, 2016

5 Ways Millennials Can Secure Their Future Financially

Iman Ben Chaibah (@ImanBenChaibah)

Iman Ben Chaibah (@ImanBenChaibah)

Iman Ben Chaibah, founder of Sail Publishing, a digital publishing house for online magazines and ebooks, and editor in chief of the Emirati Sail Magazine, an online magazine about community and culture written in English by Emirati columnists. Iman is a multi award winner in digital publishing, entrepreneurship, and literature. Iman has also completed the Leadership Strategies in Magazine Media Course in Yale University. Besides her work in publishing, she also lectures in Canadian University in Dubai.
Iman Ben Chaibah (@ImanBenChaibah)

How can millennials secure their future financially in the absence of a suitable pension system for them. With the UAE’s pension system that isn’t open for the non-Emirati population within the UAE, and with the Emirati millennials (and all millennials for that matter) following a lifestyle that can’t fit the pension system, what are the

Marketing and AdvertisingSeptember 15, 2016

It’s A Cultural Thing

Shof Elmoisheer (Instagram: @Bookish2525)

Shof Elmoisheer (Instagram: @Bookish2525)

Shof holds a Master’s degree in Marketing and a Bachelor in English literature. Avid reader of classic literature, her preferred type of fiction, along with psychology and marketing. Skilled at drawing, created a comic book, not yet published. Dedicated her Instagram feed to bookish recommendations. Fond of language learning, taught herself Japanese. In her column Thoughts of a Reader she reviews books, writes short stories, and talks Marketing.
Shof Elmoisheer (Instagram: @Bookish2525)

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What’s the importance of understanding the target market’s culture in advertising across cultures, with examples of what worked and what didn’t. You live on earth, so it’s only safe to assume that someone somewhere must have tried to sell you something, specifically through advertising. Advertising has become quite hard to avoid as part of our

Business and MoneyApril 28, 2016

Allowing a Business to Grow

Sidiqa Sohail (@sid_90)

Sidiqa Sohail (@sid_90)

Column: Musings of An Entrepreneur

Sidiqa is 25 years old and is half-Emirati and half-Pakistani. She has a Bachelor’s degree in International Relations from the American University of Sharjah and a Master’s degree in Conflict Prevention, Sustainable Peace, and Security from the University of Durham in the UK. Sidiqa owns and manages the boutique-café concept store “Spontiphoria” in Wasl Square, Jumeirah.
Sidiqa Sohail (@sid_90)

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In this article, the author shares some thoughts as she tries to work towards expanding her business. The

Business and MoneyMarch 13, 2016

The UAE’s Diverse Approach Towards a Diverse Economy

Salman Karmostaji ( @S_Karmostaji)

Salman Karmostaji ( @S_Karmostaji)

Salman is currently pursuing his undergraduate studies at the AUS. Born with an entrepreneurial spirit, he has always strived to succeed as an entrepreneur. He is currently working on launching his upcoming company, The Matjar. Salman’s column conveys his message in a clear and concise manner with the sole goal of bettering the world.
Salman Karmostaji ( @S_Karmostaji)

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The UAE’s recent governmental structural reform is not the country’s only action towards reaching economic efficiency. What are