Business and Money

Marketing and AdvertisingOctober 18, 2017

Genericide: Brands’ Worst Fear

Shof Elmoisheer (Instagram: @Bookish2525)

Shof Elmoisheer (Instagram: @Bookish2525)

Shof holds a Master’s degree in Marketing and a Bachelor in English literature. Avid reader of classic literature, her preferred type of fiction, along with psychology and marketing. Skilled at drawing, created a comic book, not yet published. Dedicated her Instagram feed to bookish recommendations. Fond of language learning, taught herself Japanese. In her column Thoughts of a Reader she reviews books, writes short stories, and talks Marketing.
Shof Elmoisheer (Instagram: @Bookish2525)

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Reading Time: 7 minutesWhat is Genericide, and why is it so bad and how marketing can help in preventing it. You’d think a brand would love it if people used their brand name as a word describing the whole category it belongs to. Like when you ask someone to hand you a Kleenex when the tissue box near

Marketing and AdvertisingAugust 30, 2017

What is Guerrilla Marketing?

Shof Elmoisheer (Instagram: @Bookish2525)

Shof Elmoisheer (Instagram: @Bookish2525)

Shof holds a Master’s degree in Marketing and a Bachelor in English literature. Avid reader of classic literature, her preferred type of fiction, along with psychology and marketing. Skilled at drawing, created a comic book, not yet published. Dedicated her Instagram feed to bookish recommendations. Fond of language learning, taught herself Japanese. In her column Thoughts of a Reader she reviews books, writes short stories, and talks Marketing.
Shof Elmoisheer (Instagram: @Bookish2525)

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Reading Time: 6 minutesWhat is Guerrilla marketing, and what makes it better than traditional marketing? And why is it especially suitable for small businesses. I know what you’re thinking and no, this has nothing to do with the banana-loving tree-swingers. Guerrilla Marketing is an approach introduced back in 1984, by Jay Levinson, an advertising executive (Wallace, 1989). It’s

Business and MoneyJuly 20, 2017

Agenda-Setting – But I Want to Catch ’em All

Shof Elmoisheer (Instagram: @Bookish2525)

Shof Elmoisheer (Instagram: @Bookish2525)

Shof holds a Master’s degree in Marketing and a Bachelor in English literature. Avid reader of classic literature, her preferred type of fiction, along with psychology and marketing. Skilled at drawing, created a comic book, not yet published. Dedicated her Instagram feed to bookish recommendations. Fond of language learning, taught herself Japanese. In her column Thoughts of a Reader she reviews books, writes short stories, and talks Marketing.
Shof Elmoisheer (Instagram: @Bookish2525)

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Reading Time: 5 minutesWhat is agenda setting, and how does it relate to advertising. The information portrayed in a way that

Business and MoneyJuly 13, 2017

Holi-STAY – The Rise of Staycations!

Aida AlBusaidy (@AidaAlBusaidy)

Aida AlBusaidy (@AidaAlBusaidy)

Developmental Editor.
Aida has more than a decade experience in the communications, and mastering ceremonies field, she worked in private and public sectors, and now heads the Stakeholder Communications in Department of Tourism & Commerce Marketing in Dubai. Aida was a columnist in few of the local newspapers, a TV co-host of a community talk show, and cofounded with friends a community platform: “Promise Of A Generation”.
Aida AlBusaidy (@AidaAlBusaidy)

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Reading Time: 4 minutesExploring the concept of a “vacation” beyond the traveling on a boat/plane to a land beyond your comfort zone and discovering those lands and what it has to offer in a relaxing mode. Perhaps to discover something you might not need to travel so far away, sometimes the “unknown” is behind our backyard. Summer holidays can

Marketing and AdvertisingJune 19, 2017

What is Native Advertising?

Shof Elmoisheer (Instagram: @Bookish2525)

Shof Elmoisheer (Instagram: @Bookish2525)

Shof holds a Master’s degree in Marketing and a Bachelor in English literature. Avid reader of classic literature, her preferred type of fiction, along with psychology and marketing. Skilled at drawing, created a comic book, not yet published. Dedicated her Instagram feed to bookish recommendations. Fond of language learning, taught herself Japanese. In her column Thoughts of a Reader she reviews books, writes short stories, and talks Marketing.
Shof Elmoisheer (Instagram: @Bookish2525)

Latest posts by Shof Elmoisheer (Instagram: @Bookish2525) (see all)

Reading Time: 5 minutesWhat is native advertising, and why should you change your advertising ways? Advertisements can be annoying. According to

Business and MoneyMay 24, 2017

Organizational Structures Going Flat

Shof Elmoisheer (Instagram: @Bookish2525)

Shof Elmoisheer (Instagram: @Bookish2525)

Shof holds a Master’s degree in Marketing and a Bachelor in English literature. Avid reader of classic literature, her preferred type of fiction, along with psychology and marketing. Skilled at drawing, created a comic book, not yet published. Dedicated her Instagram feed to bookish recommendations. Fond of language learning, taught herself Japanese. In her column Thoughts of a Reader she reviews books, writes short stories, and talks Marketing.
Shof Elmoisheer (Instagram: @Bookish2525)

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Reading Time: 4 minutesWhat is the flat organizational hierarchy and how is it used in management. Every successful organization functions on

Book SummaryMay 18, 2017

#BookSummary David Ogilvy’s Confessions of an Advertising Man

Jumanah Salama (@Juma_nah4)

Jumanah Salama (@Juma_nah4)

Jumanah is a Media and Communication graduate from King Abdulaziz University in Jeddah, Saudi Arabia. Her fields of interest lay in the studies of humanities and through her articles she seeks to create a bridge between sociology and social media.
Jumanah Salama (@Juma_nah4)

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Reading Time: 4 minutesIn this guide, the once considered father of modern advertisement uncovers his secrets to a successful advertisement. David Ogilvy,

Marketing and AdvertisingFebruary 21, 2017

That Advertisement Is For Them, The Third Persons

Shof Elmoisheer (Instagram: @Bookish2525)

Shof Elmoisheer (Instagram: @Bookish2525)

Shof holds a Master’s degree in Marketing and a Bachelor in English literature. Avid reader of classic literature, her preferred type of fiction, along with psychology and marketing. Skilled at drawing, created a comic book, not yet published. Dedicated her Instagram feed to bookish recommendations. Fond of language learning, taught herself Japanese. In her column Thoughts of a Reader she reviews books, writes short stories, and talks Marketing.
Shof Elmoisheer (Instagram: @Bookish2525)

Latest posts by Shof Elmoisheer (Instagram: @Bookish2525) (see all)

Reading Time: 4 minutesWhat is the Third Person Effect and how does it relate to advertising? Third Person Effect is a theory developed by Sociologist W. Phillips Davison in 1983. The Third Person Effect occurs when an individual is exposed to a certain mass media message. The Third Person Effect is when a person assumes there is a

Marketing and AdvertisingJanuary 15, 2017

The Combination of Taboo Advertising with Humor

Shof Elmoisheer (Instagram: @Bookish2525)

Shof Elmoisheer (Instagram: @Bookish2525)

Shof holds a Master’s degree in Marketing and a Bachelor in English literature. Avid reader of classic literature, her preferred type of fiction, along with psychology and marketing. Skilled at drawing, created a comic book, not yet published. Dedicated her Instagram feed to bookish recommendations. Fond of language learning, taught herself Japanese. In her column Thoughts of a Reader she reviews books, writes short stories, and talks Marketing.
Shof Elmoisheer (Instagram: @Bookish2525)

Latest posts by Shof Elmoisheer (Instagram: @Bookish2525) (see all)

Reading Time: 5 minutesThe use of humor in ads and how it’s necessary in taboo advertising. We are exposed to thousands

Marketing and AdvertisingNovember 22, 2016

Careful! You’re Being Cultivated by TV!

Shof Elmoisheer (Instagram: @Bookish2525)

Shof Elmoisheer (Instagram: @Bookish2525)

Shof holds a Master’s degree in Marketing and a Bachelor in English literature. Avid reader of classic literature, her preferred type of fiction, along with psychology and marketing. Skilled at drawing, created a comic book, not yet published. Dedicated her Instagram feed to bookish recommendations. Fond of language learning, taught herself Japanese. In her column Thoughts of a Reader she reviews books, writes short stories, and talks Marketing.
Shof Elmoisheer (Instagram: @Bookish2525)

Latest posts by Shof Elmoisheer (Instagram: @Bookish2525) (see all)

Reading Time: 4 minutesWhat is the cultivation theory and how does it relate to advertising? The Cultivation Theory attributes misconceptions about