Business and Money

Marketing and AdvertisingFebruary 21, 2017

That Advertisement Is For Them, The Third Persons

What is the Third Person Effect and how does it relate to advertising? Third Person Effect is a theory developed by Sociologist W. Phillips Davison in 1983. The Third Person Effect occurs when an individual is exposed to a certain mass media message. The Third Person Effect is when a person assumes there is a

Marketing and AdvertisingJanuary 15, 2017

The Combination of Taboo Advertising with Humor

The use of humor in ads and how it’s necessary in taboo advertising. We are exposed to thousands

Marketing and AdvertisingNovember 22, 2016

Careful! You’re Being Cultivated by TV!

What is the cultivation theory and how does it relate to advertising? The Cultivation Theory attributes misconceptions about

Business and MoneyOctober 17, 2016

Ever Noticed The Heritage Sites On Our Banknotes?

What’s the importance of the heritage sites found on our banknotes and how important is it for our generation to integrate that knowledge in the educational system. The Jumeirah and Salem Al Mutawa Mosques or the Al Fahidi Fort are seen a few times a day on average, by any person who lives in the United

Business and MoneySeptember 21, 2016

5 Ways Millennials Can Secure Their Future Financially

How can millennials secure their future financially in the absence of a suitable pension system for them. With the UAE’s pension system that isn’t open for the non-Emirati population within the UAE, and with the Emirati millennials (and all millennials for that matter) following a lifestyle that can’t fit the pension system, what are the

Marketing and AdvertisingSeptember 15, 2016

It’s A Cultural Thing

What’s the importance of understanding the target market’s culture in advertising across cultures, with examples of what worked and what didn’t. You live on earth, so it’s only safe to assume that someone somewhere must have tried to sell you something, specifically through advertising. Advertising has become quite hard to avoid as part of our

Business and MoneyApril 28, 2016

Allowing a Business to Grow

In this article, the author shares some thoughts as she tries to work towards expanding her business. The

Business and MoneyMarch 13, 2016

The UAE’s Diverse Approach Towards a Diverse Economy

The UAE’s recent governmental structural reform is not the country’s only action towards reaching economic efficiency. What are

Business and MoneyNovember 6, 2015

VoIP Services Should Not Be Blocked in The UAE

Questioning why the TRA and telecommunication companies block VoIP services in the country and calling for the unblocking

Business and MoneyOctober 13, 2015

Emiratis Need to Join the World of eCommerce

Article in brief: the author explains how ecommerce is rapidly growing in the MENA region and urges Emiratis