Marketing and Advertising

Marketing and AdvertisingAugust 30, 2017

What is Guerrilla Marketing?

Shof Elmoisheer (Instagram: @Bookish2525)

Shof Elmoisheer (Instagram: @Bookish2525)

Shof holds a Master’s degree in Marketing and a Bachelor in English literature. Avid reader of classic literature, her preferred type of fiction, along with psychology and marketing. Skilled at drawing, created a comic book, not yet published. Dedicated her Instagram feed to bookish recommendations. Fond of language learning, taught herself Japanese. In her column Thoughts of a Reader she reviews books, writes short stories, and talks Marketing.
Shof Elmoisheer (Instagram: @Bookish2525)

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What is Guerrilla marketing, and what makes it better than traditional marketing? And why is it especially suitable for small businesses. I know what you’re thinking and no, this has nothing to do with the banana-loving tree-swingers. Guerrilla Marketing is an approach introduced back in 1984, by Jay Levinson, an advertising executive (Wallace, 1989). It’s

Business and MoneyJuly 20, 2017

Agenda-Setting – But I Want to Catch ’em All

Shof Elmoisheer (Instagram: @Bookish2525)

Shof Elmoisheer (Instagram: @Bookish2525)

Shof holds a Master’s degree in Marketing and a Bachelor in English literature. Avid reader of classic literature, her preferred type of fiction, along with psychology and marketing. Skilled at drawing, created a comic book, not yet published. Dedicated her Instagram feed to bookish recommendations. Fond of language learning, taught herself Japanese. In her column Thoughts of a Reader she reviews books, writes short stories, and talks Marketing.
Shof Elmoisheer (Instagram: @Bookish2525)

Latest posts by Shof Elmoisheer (Instagram: @Bookish2525) (see all)

What is agenda setting, and how does it relate to advertising. The information portrayed in a way that

Marketing and AdvertisingJune 19, 2017

What is Native Advertising?

Shof Elmoisheer (Instagram: @Bookish2525)

Shof Elmoisheer (Instagram: @Bookish2525)

Shof holds a Master’s degree in Marketing and a Bachelor in English literature. Avid reader of classic literature, her preferred type of fiction, along with psychology and marketing. Skilled at drawing, created a comic book, not yet published. Dedicated her Instagram feed to bookish recommendations. Fond of language learning, taught herself Japanese. In her column Thoughts of a Reader she reviews books, writes short stories, and talks Marketing.
Shof Elmoisheer (Instagram: @Bookish2525)

Latest posts by Shof Elmoisheer (Instagram: @Bookish2525) (see all)

What is native advertising, and why should you change your advertising ways? Advertisements can be annoying. According to

Book SummaryMay 18, 2017

#BookSummary David Ogilvy’s Confessions of an Advertising Man

Jumanah Salama (@Juma_nah4)

Jumanah Salama (@Juma_nah4)

Jumanah is a Media and Communication graduate from King Abdulaziz University in Jeddah, Saudi Arabia. Her fields of interest lay in the studies of humanities and through her articles she seeks to create a bridge between sociology and social media.
Jumanah Salama (@Juma_nah4)

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In this guide, the once considered father of modern advertisement uncovers his secrets to a successful advertisement. David Ogilvy,

Marketing and AdvertisingFebruary 21, 2017

That Advertisement Is For Them, The Third Persons

Shof Elmoisheer (Instagram: @Bookish2525)

Shof Elmoisheer (Instagram: @Bookish2525)

Shof holds a Master’s degree in Marketing and a Bachelor in English literature. Avid reader of classic literature, her preferred type of fiction, along with psychology and marketing. Skilled at drawing, created a comic book, not yet published. Dedicated her Instagram feed to bookish recommendations. Fond of language learning, taught herself Japanese. In her column Thoughts of a Reader she reviews books, writes short stories, and talks Marketing.
Shof Elmoisheer (Instagram: @Bookish2525)

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What is the Third Person Effect and how does it relate to advertising? Third Person Effect is a theory developed by Sociologist W. Phillips Davison in 1983. The Third Person Effect occurs when an individual is exposed to a certain mass media message. The Third Person Effect is when a person assumes there is a

Marketing and AdvertisingJanuary 15, 2017

The Combination of Taboo Advertising with Humor

Shof Elmoisheer (Instagram: @Bookish2525)

Shof Elmoisheer (Instagram: @Bookish2525)

Shof holds a Master’s degree in Marketing and a Bachelor in English literature. Avid reader of classic literature, her preferred type of fiction, along with psychology and marketing. Skilled at drawing, created a comic book, not yet published. Dedicated her Instagram feed to bookish recommendations. Fond of language learning, taught herself Japanese. In her column Thoughts of a Reader she reviews books, writes short stories, and talks Marketing.
Shof Elmoisheer (Instagram: @Bookish2525)

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The use of humor in ads and how it’s necessary in taboo advertising. We are exposed to thousands

Marketing and AdvertisingNovember 22, 2016

Careful! You’re Being Cultivated by TV!

Shof Elmoisheer (Instagram: @Bookish2525)

Shof Elmoisheer (Instagram: @Bookish2525)

Shof holds a Master’s degree in Marketing and a Bachelor in English literature. Avid reader of classic literature, her preferred type of fiction, along with psychology and marketing. Skilled at drawing, created a comic book, not yet published. Dedicated her Instagram feed to bookish recommendations. Fond of language learning, taught herself Japanese. In her column Thoughts of a Reader she reviews books, writes short stories, and talks Marketing.
Shof Elmoisheer (Instagram: @Bookish2525)

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What is the cultivation theory and how does it relate to advertising? The Cultivation Theory attributes misconceptions about

Marketing and AdvertisingSeptember 15, 2016

It’s A Cultural Thing

Shof Elmoisheer (Instagram: @Bookish2525)

Shof Elmoisheer (Instagram: @Bookish2525)

Shof holds a Master’s degree in Marketing and a Bachelor in English literature. Avid reader of classic literature, her preferred type of fiction, along with psychology and marketing. Skilled at drawing, created a comic book, not yet published. Dedicated her Instagram feed to bookish recommendations. Fond of language learning, taught herself Japanese. In her column Thoughts of a Reader she reviews books, writes short stories, and talks Marketing.
Shof Elmoisheer (Instagram: @Bookish2525)

Latest posts by Shof Elmoisheer (Instagram: @Bookish2525) (see all)

What’s the importance of understanding the target market’s culture in advertising across cultures, with examples of what worked and what didn’t. You live on earth, so it’s only safe to assume that someone somewhere must have tried to sell you something, specifically through advertising. Advertising has become quite hard to avoid as part of our

Marketing and AdvertisingJuly 2, 2010

Behind the Scenes of Hype Media Advertising

Mohamed Al Jneibi (@maljunaibi)

Mohamed, an IT Professional with a background in web development, database administration, technical support, and project management. His work includes enhancing corporate systems and designs, and further enhancing current business strategies and processes.
Mohamed enjoys reading literature and political commentary, with a love for Sci-Fi reading and writing. He’s also a big Formula 1 fan, and also heads the Mercedes GP UAE Fan Club based in Abu Dhabi.

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Mohamed Al Junaibi (@maljunaibi) Isaac Asimov once said: “If knowledge can create problems, it is not through ignorance