Marketing and Advertising

Marketing and AdvertisingFebruary 21, 2017

That Advertisement Is For Them, The Third Persons

What is the Third Person Effect and how does it relate to advertising? Third Person Effect is a theory developed by Sociologist W. Phillips Davison in 1983. The Third Person Effect occurs when an individual is exposed to a certain mass media message. The Third Person Effect is when a person assumes there is a

Marketing and AdvertisingJanuary 15, 2017

The Combination of Taboo Advertising with Humor

The use of humor in ads and how it’s necessary in taboo advertising. We are exposed to thousands

Marketing and AdvertisingNovember 22, 2016

Careful! You’re Being Cultivated by TV!

What is the cultivation theory and how does it relate to advertising? The Cultivation Theory attributes misconceptions about

Marketing and AdvertisingSeptember 15, 2016

It’s A Cultural Thing

What’s the importance of understanding the target market’s culture in advertising across cultures, with examples of what worked and what didn’t. You live on earth, so it’s only safe to assume that someone somewhere must have tried to sell you something, specifically through advertising. Advertising has become quite hard to avoid as part of our

Marketing and AdvertisingJuly 2, 2010

Behind the Scenes of Hype Media Advertising

Mohamed Al Junaibi (@maljunaibi) Isaac Asimov once said: “If knowledge can create problems, it is not through ignorance