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InspirationalNovember 20, 2017

I Exist Because I Want To

Lulwa A.M. (@A_Lulwaal)

Lulwa is a growing writer and artist from Kuwait. She holds a BBA in International Management. She is an aspiring philanthropist, an avid reader, an enthusiast for knowledge, a feminist and a cosmopolitan. Her major topics of interest, which are reflected in her articles, include cultural diversity, tolerance, women empowerment, literature, and education. Lulwa also reviews books on her Instagram account.

Latest posts by Lulwa A.M. (@A_Lulwaal) (see all)

Reading Time: 6 minutes  Rarely do people think about the reason for their existence and the meaning of their lives. As a result, many do not reach their utmost potential. This article discusses the different reasons for our existence, and how our perception of our lives changes the way we live our lives and affects the world in

InspirationalNovember 1, 2017

4 Lessons From Steve Jobs

Alia Nasser (Instagram: @alyafekri)

Alia is an avid reader, a passionate dreamer, a travel enthusiast, and kind of a lazy writer; this is basically her life in one sentence. She loves writing and it all started with her and a pink journal at 6 years old. Alia has been a constant reader from a very young age as well. She loves telling stories, mostly through writing, but also through pictures as well. Through her writing, she wants to inspire people to be more, to do more. Alia wants to give hope and motivation to people. Everyone deserves to know that their dreams can come true.

Latest posts by Alia Nasser (Instagram: @alyafekri) (see all)

Reading Time: 6 minutesFour great lessons from one of the most inspiring people of our time: Steve Jobs! May these inspirational

CultureOctober 30, 2017

Why You Should Take Your Children To A Museum?

Dr. Mona Al Ali (instagram: @Monany, twitter: @monabinhussain)

Dr. Mona Al Ali (instagram: @Monany, twitter: @monabinhussain)

Dr. Mona Al Ali works as a museum expert and consultant. She worked as an assistant professor and the coordinator of the Art History and Museum Studies Program at the University of Sharjah.Prior to her academic career, she worked in the museum field for several years. Dr. Al Ali has a strong passion for museums, Islamic history and art. She has written few publications and has been giving talks related to the history of museums in UAE, impacts of social change in museum development, museum and identity, and strategies to attract visitors to museums.
Dr. Mona Al Ali (instagram: @Monany, twitter: @monabinhussain)

Latest posts by Dr. Mona Al Ali (instagram: @Monany, twitter: @monabinhussain) (see all)

Reading Time: 3 minutesMuseums are great spaces for learning and getting inspiration. Children who visit museums with their parents are more likely to visit museums in adulthood.  To visit a museum in the weekend or on holiday might not be the first option parents choose for their children, especially in the United Arab Emirates. Parents would consider places that

PsychologyOctober 23, 2017

The Self: The Human Mind’s Greatest Act of Creation

Alia Al Shamsi (@aliaalshamsi)

Emarati Author and Photographer from Dubai. After receiving a BA in Photography from Griffith University she worked as a photojournalist for local newspapers covering regional and international news. In 2008 she gained a MA in Photo-Image from Durham University and has lectured photography as an adjunct at the American University of Sharjah. Her photography has been exhibited internationally and holds awards including: EDAAD Scholarship 2007, British Council Cultural Leadership International 2010 and 2011 Emirates Woman Artist of the Year.
Al Shamsi’s recently published book Alayah by Sail Publishinghas been awarded the support from Dubai Culture part of their printing and publishing movement “Reading in Arabic Challenge”.

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Reading Time: 5 minutesThe writer explores the mesmerizing development and manifestation of the self. The self is the human mind’s greatest

Marketing and AdvertisingOctober 18, 2017

Genericide: Brands’ Worst Fear

Shof Elmoisheer (Instagram: @Bookish2525)

Shof Elmoisheer (Instagram: @Bookish2525)

Shof holds a Master’s degree in Marketing and a Bachelor in English literature. Avid reader of classic literature, her preferred type of fiction, along with psychology and marketing. Skilled at drawing, created a comic book, not yet published. Dedicated her Instagram feed to bookish recommendations. Fond of language learning, taught herself Japanese. In her column Thoughts of a Reader she reviews books, writes short stories, and talks Marketing.
Shof Elmoisheer (Instagram: @Bookish2525)

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Reading Time: 7 minutesWhat is Genericide, and why is it so bad and how marketing can help in preventing it. You’d think a brand would love it if people used their brand name as a word describing the whole category it belongs to. Like when you ask someone to hand you a Kleenex when the tissue box near

SocietyOctober 12, 2017

Rebirth of a Vision: Sustainability under Sheikh Zayed’s Legacy

Maryam Almheiri (@inkofhers)

Maryam holds a Bachelor of Science in Environmental Sciences and Sustainability. From forests to forensics, her upbringing as a reader developed various interests and a passion for learning.

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Reading Time: 5 minutesThe alignment of the Founding Father’s vision with a global sustainability initiative presents a great opportunity for the progress of sustainable development. The year 2018 has recently been declared in the UAE as “The Year of Zayed” in celebration of the 100th anniversary of the UAE’s Founding Father’s birth. As an environmentalist, this decision not

InspirationalOctober 10, 2017

3 Lessons from Thomas Edison

Alia Nasser (Instagram: @alyafekri)

Alia is an avid reader, a passionate dreamer, a travel enthusiast, and kind of a lazy writer; this is basically her life in one sentence. She loves writing and it all started with her and a pink journal at 6 years old. Alia has been a constant reader from a very young age as well. She loves telling stories, mostly through writing, but also through pictures as well. Through her writing, she wants to inspire people to be more, to do more. Alia wants to give hope and motivation to people. Everyone deserves to know that their dreams can come true.

Latest posts by Alia Nasser (Instagram: @alyafekri) (see all)

Reading Time: 5 minutesThree lessons from the life and words of Thomas Edison that will give you a mini inspirational boost.

RelationshipsSeptember 29, 2017

That Bitter Woman

Shurooq AlBanna (@Shuroooq)

Shurooq AlBanna (@Shuroooq)

Column: A Moment of Contemplation
Shurooq, an Emarati from Dubai, has been on a journey of self-discovery ever since she shifted career from Science to humanitarian where she found joy. Her interests include traveling and foreign films. Shurooq’s column is influenced by those distinctive moments that give a deeper perspective on life.
Shurooq AlBanna (@Shuroooq)

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Reading Time: 3 minutesRecounting an incident of someone’s bitterness and showing the other side of the story and why some people

Social MediaSeptember 26, 2017

How New Media Is Influencing Our Social Norms

Jumanah Salama (@Juma_nah4)

Jumanah Salama (@Juma_nah4)

Jumanah is a Media and Communication graduate from King Abdulaziz University in Jeddah, Saudi Arabia. Her fields of interest lay in the studies of humanities and through her articles she seeks to create a bridge between sociology and social media.
Jumanah Salama (@Juma_nah4)

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Reading Time: 2 minutesThe influence of social media has led to the encouragement of action and challenging of the status quo.

EntertainmentSeptember 24, 2017

Back to School in Pink and Blue

Bahar Al Awadhi (@bahargpedram)

Bahar Al Awadhi (@bahargpedram)

Column Name: The Words Within
Bahar is a recruiter by profession, an aspiring writer by night, and a mom of toddler twins. She has an unending thirst for learning, as she completed her BComm in Canada, an MA in Dubai, and continues to develop herself with reading and research.
With her column, she shares her journey as she grows and learns more about this crazy beautiful world we live in.
Bahar Al Awadhi (@bahargpedram)

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Reading Time: 4 minutesThe media continues to push the blue and pink agenda towards children who are easily influenced into following stereotypes. It’s the annual back to school season, and this year my children are starting kindergarten, which means we are now joining other parents in shopping for school bags and accessories. I took my children along so