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Marketing and AdvertisingAugust 30, 2017

What is Guerrilla Marketing?

Shof Elmoisheer (Instagram: @Bookish2525)

Shof Elmoisheer (Instagram: @Bookish2525)

Shof holds a Master’s degree in Marketing and a Bachelor in English literature. Avid reader of classic literature, her preferred type of fiction, along with psychology and marketing. Skilled at drawing, created a comic book, not yet published. Dedicated her Instagram feed to bookish recommendations. Fond of language learning, taught herself Japanese. In her column Thoughts of a Reader she reviews books, writes short stories, and talks Marketing.
Shof Elmoisheer (Instagram: @Bookish2525)

Latest posts by Shof Elmoisheer (Instagram: @Bookish2525) (see all)

What is Guerrilla marketing, and what makes it better than traditional marketing? And why is it especially suitable for small businesses. I know what you’re thinking and no, this has nothing to do with the banana-loving tree-swingers. Guerrilla Marketing is an approach introduced back in 1984, by Jay Levinson, an advertising executive (Wallace, 1989). It’s

PsychologyAugust 24, 2017

Anxiety; The Modern Epidemic

Mariam Al Hosani (@mariamralhosani)

Mariam Al Hosani (@mariamralhosani)

An inquisitive soul, Mariam has always been fascinated by human beings. With a Bachelor degree in International studies with a specialization in International Affairs, she learned that for there to be order in the world humans need to be reminded of their humanity. In her column “Back to Humanity” Mariam sheds a light on topics she believes we all need to reflect on every once in a while.
Mariam Al Hosani (@mariamralhosani)

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Anxiety is a serious problem that many of us have but don’t realize. Find out how to spot

PsychologyAugust 23, 2017

A Closer Look At Mental Illnesses

Hessa AlEassa (@Hessa_AlEassa)

Hessa Al Eassa writes to inspire, shift perspectives and make individuals aware of themselves and their potentials. With her creative pieces, she aims to reach the hearts and minds of her readers for them to have a better life. She is highly interested in topics such as psychology, self-help, and wellbeing. She is a dreamer, an optimist and she finds beauty in the little details of life.

Latest posts by Hessa AlEassa (@Hessa_AlEassa) (see all)

Is there any close person to you who has been diagnosed with a mental illness? Have you ever

Work LifeAugust 2, 2017

The Millennial’s Path To Success

Mariam Al Hosani (@mariamralhosani)

Mariam Al Hosani (@mariamralhosani)

An inquisitive soul, Mariam has always been fascinated by human beings. With a Bachelor degree in International studies with a specialization in International Affairs, she learned that for there to be order in the world humans need to be reminded of their humanity. In her column “Back to Humanity” Mariam sheds a light on topics she believes we all need to reflect on every once in a while.
Mariam Al Hosani (@mariamralhosani)

Latest posts by Mariam Al Hosani (@mariamralhosani) (see all)

How does the millennial generation define success different from the generations before and how are we achieving it? For many generations success has been a clear path; a good education, a good job, marriage, a house and a good retirement plan. This path still works for a lot of people but most of us millennials

Self ReflectionJuly 31, 2017

It’s All About FAN LUV!

Shurooq AlBanna (@Shuroooq)

Shurooq AlBanna (@Shuroooq)

Column: A Moment of Contemplation
Shurooq, an Emarati from Dubai, has been on a journey of self-discovery ever since she shifted career from Science to humanitarian where she found joy. Her interests include traveling and foreign films. Shurooq’s column is influenced by those distinctive moments that give a deeper perspective on life.
Shurooq AlBanna (@Shuroooq)

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Looking into society’s fan syndrome and redirecting the emotions and efforts towards oneself. Some phenomenon, although commonly widespread, do not grab our attention unless we pause and look at them closely. I have been following Khaled Mohamed (known as @djkhaled) on social media for a while, mainly because I find his son Asahd adorable. I

ScienceJuly 24, 2017

What Does Militarizing Scientific Research Really Mean?

Yaqoob AlShamsi (@yaqoobalshamsi)

Yaqoob AlShamsi (@yaqoobalshamsi)

Yaqoob is an Aerospace Engineer in Emirates Advanced Investments Group. He graduated from Embry-Riddle Aeronautical University with a BSc in Aerospace Engineering specializing in aeronautics and a BSc in Computational Mathematics specializing in physics. Also, he is currently completing his MSc in Information Security from Khalifa University and an MBA from Abu Dhabi University. Yaqoob is interested to write about science, technology, engineering, mathematics, art, culture, and community.
Yaqoob AlShamsi (@yaqoobalshamsi)

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Militarizing scientific research is a proven method to expand on researches and push them to their full potential

Business and MoneyJuly 20, 2017

Agenda-Setting – But I Want to Catch ’em All

Shof Elmoisheer (Instagram: @Bookish2525)

Shof Elmoisheer (Instagram: @Bookish2525)

Shof holds a Master’s degree in Marketing and a Bachelor in English literature. Avid reader of classic literature, her preferred type of fiction, along with psychology and marketing. Skilled at drawing, created a comic book, not yet published. Dedicated her Instagram feed to bookish recommendations. Fond of language learning, taught herself Japanese. In her column Thoughts of a Reader she reviews books, writes short stories, and talks Marketing.
Shof Elmoisheer (Instagram: @Bookish2525)

Latest posts by Shof Elmoisheer (Instagram: @Bookish2525) (see all)

What is agenda setting, and how does it relate to advertising. The information portrayed in a way that

FamilyJuly 18, 2017

A Wedding Without Drama

Bahar Al Awadhi (@bahargpedram)

Bahar Al Awadhi (@bahargpedram)

Column Name: The Words Within
Bahar is a recruiter by profession, an aspiring writer by night, and a mom of toddler twins. She has an unending thirst for learning, as she completed her BComm in Canada, an MA in Dubai, and continues to develop herself with reading and research.
With her column, she shares her journey as she grows and learns more about this crazy beautiful world we live in.
Bahar Al Awadhi (@bahargpedram)

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Weddings should not have to be about pomp and glory, but rather an intimate celebration of a couple’s union and their transition into married life. Weddings are seen as a major milestone, despite all other achievements that people may have accomplished in their lives. Marriage is also seen in the context of the Islamic faith

Business and MoneyJuly 13, 2017

Holi-STAY – The Rise of Staycations!

Aida AlBusaidy (@AidaAlBusaidy)

Aida AlBusaidy (@AidaAlBusaidy)

Developmental Editor.
Aida has more than a decade experience in the communications, and mastering ceremonies field, she worked in private and public sectors, and now heads the Stakeholder Communications in Department of Tourism & Commerce Marketing in Dubai. Aida was a columnist in few of the local newspapers, a TV co-host of a community talk show, and cofounded with friends a community platform: “Promise Of A Generation”.
Aida AlBusaidy (@AidaAlBusaidy)

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Exploring the concept of a “vacation” beyond the traveling on a boat/plane to a land beyond your comfort zone and discovering those lands and what it has to offer in a relaxing mode. Perhaps to discover something you might not need to travel so far away, sometimes the “unknown” is behind our backyard. Summer holidays can

EmployeeJuly 11, 2017

3 Main Reasons Employee Disengagement Is a Pandemic

Amina Hassan Islam (@ahechoes)

Amina is a Masdar Institute engineering graduate whose side hobby is discussing ideas on Creativity and Personal Development and blogs on http://ahscribbles.com/

Latest posts by Amina Hassan Islam (@ahechoes) (see all)

What are the main reasons employee disengagement has become so common in our workplaces? Employee disengagement manifests itself in many ways; in the slow tempo and zoned-out looks of people as they perform their tasks, in taking far too many sick leaves for the tiniest of sniffles, and complete nonchalance in anything work-related that goes