MarketingOctober 18, 2017

Genericide: Brands’ Worst Fear

What is Genericide, and why is it so bad and how marketing can help in preventing it. You’d think a brand would love it if people used their brand name as a word describing the whole category it belongs to. Like when you ask someone to hand you a Kleenex when the tissue box near

MarketingAugust 30, 2017

What is Guerrilla Marketing?

What is Guerrilla marketing, and what makes it better than traditional marketing? And why is it especially suitable for small businesses. I know what you’re thinking and no, this has nothing to do with the banana-loving tree-swingers. Guerrilla Marketing is an approach introduced back in 1984, by Jay Levinson, an advertising executive (Wallace, 1989). It’s

BusinessJuly 20, 2017

Agenda-Setting – But I Want to Catch ’em All

What is agenda setting, and how does it relate to advertising. The information portrayed in a way that

MarketingJune 19, 2017

What is Native Advertising?

What is native advertising, and why should you change your advertising ways? Advertisements can be annoying. According to

BooksMay 18, 2017

#BookSummary David Ogilvy’s Confessions of an Advertising Man

In this guide, the once considered father of modern advertisement uncovers his secrets to a successful advertisement. David Ogilvy,

MarketingFebruary 21, 2017

That Advertisement Is For Them, The Third Persons

What is the Third Person Effect and how does it relate to advertising? Third Person Effect is a theory developed by Sociologist W. Phillips Davison in 1983. The Third Person Effect occurs when an individual is exposed to a certain mass media message. The Third Person Effect is when a person assumes there is a

MarketingJanuary 15, 2017

The Combination of Taboo Advertising with Humor

The use of humor in ads and how it’s necessary in taboo advertising. We are exposed to thousands

MarketingNovember 22, 2016

Careful! You’re Being Cultivated by TV!

What is the cultivation theory and how does it relate to advertising? The Cultivation Theory attributes misconceptions about

MarketingSeptember 15, 2016

It’s A Cultural Thing

What’s the importance of understanding the target market’s culture in advertising across cultures, with examples of what worked and what didn’t. You live on earth, so it’s only safe to assume that someone somewhere must have tried to sell you something, specifically through advertising. Advertising has become quite hard to avoid as part of our

InspirationalOctober 1, 2011

The Need for Creative Advertising Methods in the UAE

By Reem Abdalla (@Reem096) After my recent visit to Southeast Asia, I was mind-blown by the amount of