5 Insights on Creativity – Hegarty on Creativity
Summarizing some of the main insights Sir John Hegarty, one of the biggest names in the creative industry, shared in his book “Hegarty on…
Genericide: Brands’ Worst Fear
What is Genericide, and why is it so bad and how marketing can help in preventing it. You’d think a brand would love it if…
What is Guerrilla Marketing?
What is Guerrilla marketing, and what makes it better than traditional marketing? And why is it especially suitable for small businesses. I know what you’re…
Agenda-Setting – But I Want to Catch ’em All
What is agenda setting, and how does it relate to advertising. The information portrayed in a way that serves a specific function, like in mass…
What is Native Advertising?
What is native advertising, and why should you change your advertising ways? Advertisements can be annoying. According to AdWeek, roughly nine out of ten people…
Organizational Structures Going Flat
What is the flat organizational hierarchy and how is it used in management. Every successful organization functions on some form of structure. The traditional hierarchy…
Interesting Facts about the Japanese Language
Some think of learning the Japanese language hard, and that’s it, but how much do we really know about that language? I’ve been interested in…
A Book Review on Hardy’s The Mayor of Casterbridge
A Book Review on The Mayor of Casterbridge by Thomas Hardy, published in 1886. The Mayor of Casterbridge was written by the British author Thomas…
That Advertisement Is For Them, The Third Persons
What is the Third Person Effect and how does it relate to advertising? Third Person Effect is a theory developed by Sociologist W. Phillips Davison…
A Book Review on Dostoevsky’s Crime and Punishment
A book review on Crime and Punishment by Fyodor Dostoevsky, published in 1866. Exploring the main themes in the book and how they dictated the…
The Combination of Taboo Advertising with Humor
The use of humor in ads and how it’s necessary in taboo advertising. We are exposed to thousands of advertisement messages a day. It has…
Careful! You’re Being Cultivated by TV!
What is the cultivation theory and how does it relate to advertising? The Cultivation Theory attributes misconceptions about social reality to the potential heavy viewing…
It’s A Cultural Thing
What’s the importance of understanding the target market’s culture in advertising across cultures, with examples of what worked and what didn’t. You live on earth,…
Book Review on Shirley Jackson’s We Have Always Lived in The Castle
Book Review on We Have Always Lived in The Castle by Shirley Jackson, published in 1962. Gothic fiction genre is known by its gloomy atmosphere,…