Your Voice, Your Future –Voice-Tech Growth in Times of COVID-19
byAs e-commerce soars due to the lockdown, new supportive technologies and tools emerge, of which voice-related are picking up the most, especially as their use…
Marketing
10 Tips on Podcasting from Middle East Podcast Forum
byWant to join the podcasting community but not sure how to start? This article will give you 10 quick tips! It seems as though…
The Tragedy of the Experts: Why Nobody Reads Their Work
byExperts need to acknowledge the importance of simplicity and relatability when sharing their findings. Research and information are available in abundance but are not…
Is Having Fewer Choices A Better Idea to Increase Sales?
byIn a world where shopping happens from the comfort of your sofa, websites and apps are often loaded with too many choices believing that the…
Genericide: Brands’ Worst Fear
byWhat is Genericide, and why is it so bad and how marketing can help in preventing it. You’d think a brand would love it if…
What is Guerrilla Marketing?
byWhat is Guerrilla marketing, and what makes it better than traditional marketing? And why is it especially suitable for small businesses. I know what you’re…
Agenda-Setting – But I Want to Catch ’em All
byWhat is agenda setting, and how does it relate to advertising. The information portrayed in a way that serves a specific function, like in mass…
What is Native Advertising?
byWhat is native advertising, and why should you change your advertising ways? Advertisements can be annoying. According to AdWeek, roughly nine out of ten people…
#BookSummary David Ogilvy’s Confessions of an Advertising Man
byIn this guide, the once considered father of modern advertisement uncovers his secrets to a successful advertisement. David Ogilvy, the father of modern advertisement, started off…
That Advertisement Is For Them, The Third Persons
byWhat is the Third Person Effect and how does it relate to advertising? Third Person Effect is a theory developed by Sociologist W. Phillips Davison…
The Combination of Taboo Advertising with Humor
byThe use of humor in ads and how it’s necessary in taboo advertising. We are exposed to thousands of advertisement messages a day. It has…
Careful! You’re Being Cultivated by TV!
byWhat is the cultivation theory and how does it relate to advertising? The Cultivation Theory attributes misconceptions about social reality to the potential heavy viewing…
It’s A Cultural Thing
byWhat’s the importance of understanding the target market’s culture in advertising across cultures, with examples of what worked and what didn’t. You live on earth,…
The Need for Creative Advertising Methods in the UAE
byBy Reem Abdalla (@Reem096) After my recent visit to Southeast Asia, I was mind-blown by the amount of creativity found in their outdoor advertising. The…
Behind the Scenes of Hype Media Advertising
byMohamed Al Junaibi (@maljunaibi) Isaac Asimov once said: “If knowledge can create problems, it is not through ignorance that we can solve them.” What is…