When Fresh Graduates Feel Inadequate at Work
byWe don’t need to be perfect to succeed in our jobs, but we need to persist. We have watched multiple videos on how to…
Work
4 Things I Learned from Being an Online Volunteer
byVirtual Volunteering is a tool that helps the hand you extend to reach further into some of the most challenged areas of the world….
Are We Planning For Our Post-Retirement Life?
byWhat activities should your retirement plan include and how can you ensure you can finance it. I was never one with a rose-tinted view…
Genericide: Brands’ Worst Fear
byWhat is Genericide, and why is it so bad and how marketing can help in preventing it. You’d think a brand would love it if…
What is Guerrilla Marketing?
byWhat is Guerrilla marketing, and what makes it better than traditional marketing? And why is it especially suitable for small businesses. I know what you’re…
The Millennial’s Path To Success
byHow does the millennial generation define success different from the generations before and how are we achieving it? For many generations success has been a…
Agenda-Setting – But I Want to Catch ’em All
byWhat is agenda setting, and how does it relate to advertising. The information portrayed in a way that serves a specific function, like in mass…
3 Main Reasons Employee Disengagement Is a Pandemic
byWhat are the main reasons employee disengagement has become so common in our workplaces? Employee disengagement manifests itself in many ways; in the slow tempo…
What is Native Advertising?
byWhat is native advertising, and why should you change your advertising ways? Advertisements can be annoying. According to AdWeek, roughly nine out of ten people…
Organizational Structures Going Flat
byWhat is the flat organizational hierarchy and how is it used in management. Every successful organization functions on some form of structure. The traditional hierarchy…
#BookSummary David Ogilvy’s Confessions of an Advertising Man
byIn this guide, the once considered father of modern advertisement uncovers his secrets to a successful advertisement. David Ogilvy, the father of modern advertisement, started off…
That Advertisement Is For Them, The Third Persons
byWhat is the Third Person Effect and how does it relate to advertising? Third Person Effect is a theory developed by Sociologist W. Phillips Davison…
The Combination of Taboo Advertising with Humor
byThe use of humor in ads and how it’s necessary in taboo advertising. We are exposed to thousands of advertisement messages a day. It has…
Careful! You’re Being Cultivated by TV!
byWhat is the cultivation theory and how does it relate to advertising? The Cultivation Theory attributes misconceptions about social reality to the potential heavy viewing…
Ever Noticed The Heritage Sites On Our Banknotes?
byWhat’s the importance of the heritage sites found on our banknotes and how important is it for our generation to integrate that knowledge in the educational…
Multitasking Is Killing Your Brain
byMany people believe themselves to be multitasking masters; however, our brains were not build to multitask. Is this the brief? Human multitasking is the practice…
When “Follow Your Dreams” Doesn’t Quite Work For You
byAre some of the so called motivational mantras out there actually setting people up for disappointment? The author looks at how these messages may not…
5 Ways Millennials Can Secure Their Future Financially
byHow can millennials secure their future financially in the absence of a suitable pension system for them. With the UAE’s pension system that isn’t open…
It’s A Cultural Thing
byWhat’s the importance of understanding the target market’s culture in advertising across cultures, with examples of what worked and what didn’t. You live on earth,…
When People Think your Business is a “Hobby”
byWhen people look at your business that you founded and work hard at as a hobby, how do you respond? As I began writing this…