Genericide: Brands’ Worst Fear
byWhat is Genericide, and why is it so bad and how marketing can help in preventing it. You’d think a brand would love it if…
Advertising
Back to School in Pink and Blue
byThe media continues to push the blue and pink agenda towards children who are easily influenced into following stereotypes. It’s the annual back to school…
What is Guerrilla Marketing?
byWhat is Guerrilla marketing, and what makes it better than traditional marketing? And why is it especially suitable for small businesses. I know what you’re…
Agenda-Setting – But I Want to Catch ’em All
byWhat is agenda setting, and how does it relate to advertising. The information portrayed in a way that serves a specific function, like in mass…
What is Native Advertising?
byWhat is native advertising, and why should you change your advertising ways? Advertisements can be annoying. According to AdWeek, roughly nine out of ten people…
#BookSummary David Ogilvy’s Confessions of an Advertising Man
byIn this guide, the once considered father of modern advertisement uncovers his secrets to a successful advertisement. David Ogilvy, the father of modern advertisement, started off…
That Advertisement Is For Them, The Third Persons
byWhat is the Third Person Effect and how does it relate to advertising? Third Person Effect is a theory developed by Sociologist W. Phillips Davison…
The Combination of Taboo Advertising with Humor
byThe use of humor in ads and how it’s necessary in taboo advertising. We are exposed to thousands of advertisement messages a day. It has…
Careful! You’re Being Cultivated by TV!
byWhat is the cultivation theory and how does it relate to advertising? The Cultivation Theory attributes misconceptions about social reality to the potential heavy viewing…
It’s A Cultural Thing
byWhat’s the importance of understanding the target market’s culture in advertising across cultures, with examples of what worked and what didn’t. You live on earth,…
The Need for Creative Advertising Methods in the UAE
byBy Reem Abdalla (@Reem096) After my recent visit to Southeast Asia, I was mind-blown by the amount of creativity found in their outdoor advertising. The…