Genericide: Brands’ Worst Fear
byWhat is Genericide, and why is it so bad and how marketing can help in preventing it. You’d think a brand would love it if…
brands
What is Guerrilla Marketing?
byWhat is Guerrilla marketing, and what makes it better than traditional marketing? And why is it especially suitable for small businesses. I know what you’re…
Uncovered: Ramadan Collections
byArticle in brief: Author takes a closer look at why Ramadan collections are extremely sought-after. The comfort of a kaftan is dual. Firstly, there is…
Why do Fashion Designers Leave their Label? And Where Do They All Go?
byArticle in brief: The author observes the issue of designers leaving their labels The news that shook the fashion industry in 2013 took place following the…