10 Tips on Podcasting from Middle East Podcast Forum
byWant to join the podcasting community but not sure how to start? This article will give you 10 quick tips! It seems as though…
marketing
5 Insights on Creativity – Hegarty on Creativity
bySummarizing some of the main insights Sir John Hegarty, one of the biggest names in the creative industry, shared in his book “Hegarty on…
Genericide: Brands’ Worst Fear
byWhat is Genericide, and why is it so bad and how marketing can help in preventing it. You’d think a brand would love it if…
Agenda-Setting – But I Want to Catch ’em All
byWhat is agenda setting, and how does it relate to advertising. The information portrayed in a way that serves a specific function, like in mass…
What is Native Advertising?
byWhat is native advertising, and why should you change your advertising ways? Advertisements can be annoying. According to AdWeek, roughly nine out of ten people…
#BookSummary David Ogilvy’s Confessions of an Advertising Man
byIn this guide, the once considered father of modern advertisement uncovers his secrets to a successful advertisement. David Ogilvy, the father of modern advertisement, started off…
That Advertisement Is For Them, The Third Persons
byWhat is the Third Person Effect and how does it relate to advertising? Third Person Effect is a theory developed by Sociologist W. Phillips Davison…
The Combination of Taboo Advertising with Humor
byThe use of humor in ads and how it’s necessary in taboo advertising. We are exposed to thousands of advertisement messages a day. It has…
It’s A Cultural Thing
byWhat’s the importance of understanding the target market’s culture in advertising across cultures, with examples of what worked and what didn’t. You live on earth,…
Youth: Why Not Find an Alternative to Visiting Malls?
byAs a Sharjawi (Sharjah resident, I am in no way a football fan), I recall constantly complaining, as have others, about how we don’t have…