Marketing and AdvertisingFebruary 21, 2017

That Advertisement Is For Them, The Third Persons

What is the Third Person Effect and how does it relate to advertising? Third Person Effect is a theory developed by Sociologist W. Phillips Davison in 1983. The Third Person Effect occurs when an individual is exposed to a certain mass media message. The Third Person Effect is when a person assumes there is a

Self ReflectionFebruary 19, 2017

What Is Failure?

We try so hard to make something out of our lives, and for many, the fear of failure

FashionJanuary 31, 2017

Fashion and the Fourth Industrial Revolution

What are the effects of new technological innovations in the fashion industry, and are they already making way in our current fashion? In this cold weather, you’ve worn layer upon layer of clothes yet still feel cold. Adding another coat to your pile doesn’t seem like a good idea, but freeze in the cold no

CultureJanuary 29, 2017

What is Culture? 10 Important Elements

Culture contains many aspects; it is more than just art, music, or food. In fact, it influences who

Book ReviewsJanuary 26, 2017

A Book Review on Dostoevsky’s Crime and Punishment

A book review on Crime and Punishment by Fyodor Dostoevsky, published in 1866. Exploring the main themes in

ScienceJanuary 24, 2017

The Journeys of 2 Women in UAE’s STEM

Who are some of the women examples in STEM fields, and how rich are their experiences and their lessons? The small percentages of women in STEM fields have always been a concern by many (STEM stands for Science, Technology, Engineering, and Math), whether inside or outside the STEM fields, especially with the fact that their

SocietyJanuary 22, 2017

Power in Numbers, The Car Plates Craze!

Exploring people’s fascination with fancy car plate numbers and how far they would go to attain these. In

Self ReflectionJanuary 19, 2017

5 Benefits of Spending Time in Nature

With the urbanization and the fast-paced lifestyles that we live today, we often forget to spend time in

HomeJanuary 16, 2017

Trapped in a Nightmare – How to Start Tidying Up?

Do we all clutter and suffer in tidying up our homes? Why does it happen and how can we get ourselves out of it? No sign of an exit; the lost key was the cause. No sign of an exit; the lost key was the cause. Standing there hopeless; trapped in a room I was.

Marketing and AdvertisingJanuary 15, 2017

The Combination of Taboo Advertising with Humor

The use of humor in ads and how it’s necessary in taboo advertising. We are exposed to thousands

Book ReviewsJanuary 12, 2017

Book Review: The Art of Loving by Erich Fromm

What is love, and does change according to our surroundings and on the decade we’re in? or is

InterviewJanuary 10, 2017

Interview with Abdullah Al Mulla, Co-Owner of @Home_Bakery

Interview in brief: Abdullah Al Mulla, the co-founder of Home Bakery, tells us about the development of Home Bakery from a home business into a successful cafe, and his experience with managing an F&B business. Read on to know more about Abdullah and Home Bakery café. Sail: Tell us about the beginnings of Home Bakery;

PsychologyJanuary 8, 2017

But An Elephant Never forgets

Looking into the human inability to forget painful memories and suggesting two coping methods from the author’s personal

InterviewJanuary 5, 2017

Interview with Nawal Al Nuaimi Owner of @paperfiguae

Here is the story behind Sharjah’s sweet retreat, Paper Fig. Read on to know more about the café and to get business inspiration from its bright owner, Nawal Al Nuaimi. Sail: When did your passion for eating pastries start? Nawal: It started when I was just a child. Every day, my mother would make us

HistoryJanuary 3, 2017

History of the UAE’s Land and Its Connection to Present People

What are the old civilizations that lived on the UAE’s land, and are we connected to them like other countries are connected to their previous civilizations? In the past, many thousand years ago, people have documented parts of their lives such as their beliefs and significant events on walls and even on stones. Without access

Social MediaJanuary 2, 2017

Social Media Destroyed Privacy

People giving up their privacy on the internet via social networking sites has turned into a terrifying trend.