Marketing and AdvertisingOctober 18, 2017

Genericide: Brands’ Worst Fear

Reading Time: 7 minutesWhat is Genericide, and why is it so bad and how marketing can help in preventing it. You’d think a brand would love it if people used their brand name as a word describing the whole category it belongs to. Like when you ask someone to hand you a Kleenex when the tissue box near

InterviewOctober 16, 2017

Speaking Out Loud: Afra Atiq (@a_afra) Ignites the Stage with Poetry

Reading Time: 4 minutesInterview with the Emirati Spoken Word Poet Afra Atiq to learn about her process in writing her poetry and performing it. Afra Atiq has just concluded her performance for Literaturhaus, a program launched by Al-Serkal Avenue at Nadi Al-Quoz that features an array of authors. It is one of the many stages Atiq has been

SocietyOctober 12, 2017

Rebirth of a Vision: Sustainability under Sheikh Zayed’s Legacy

Reading Time: 5 minutesThe alignment of the Founding Father’s vision with a global sustainability initiative presents a great opportunity for the progress of sustainable development. The year 2018 has recently been declared in the UAE as “The Year of Zayed” in celebration of the 100th anniversary of the UAE’s Founding Father’s birth. As an environmentalist, this decision not

InspirationalOctober 10, 2017

3 Lessons from Thomas Edison

Reading Time: 5 minutesThree lessons from the life and words of Thomas Edison that will give you a mini inspirational boost.

RelationshipsSeptember 29, 2017

That Bitter Woman

Reading Time: 3 minutesRecounting an incident of someone’s bitterness and showing the other side of the story and why some people

Social MediaSeptember 26, 2017

How New Media Is Influencing Our Social Norms

Reading Time: 2 minutesThe influence of social media has led to the encouragement of action and challenging of the status quo.

EntertainmentSeptember 24, 2017

Back to School in Pink and Blue

Reading Time: 4 minutesThe media continues to push the blue and pink agenda towards children who are easily influenced into following stereotypes. It’s the annual back to school season, and this year my children are starting kindergarten, which means we are now joining other parents in shopping for school bags and accessories. I took my children along so

Marketing and AdvertisingAugust 30, 2017

What is Guerrilla Marketing?

Reading Time: 6 minutesWhat is Guerrilla marketing, and what makes it better than traditional marketing? And why is it especially suitable for small businesses. I know what you’re thinking and no, this has nothing to do with the banana-loving tree-swingers. Guerrilla Marketing is an approach introduced back in 1984, by Jay Levinson, an advertising executive (Wallace, 1989). It’s

HealthAugust 28, 2017

Can Cancer Be Avoided at All?

Reading Time: 4 minutesCancer is a disease that occurs by the abnormal division of cells that form a tumor. Cancer has caused the death of countless people between men, women, and children. Does general medicine have any cautionary advice against it? Cancer is a disease that is caused when the human body cell’s orderly division process becomes abnormal.

PsychologyAugust 24, 2017

Anxiety; The Modern Epidemic

Reading Time: 4 minutesAnxiety is a serious problem that many of us have but don’t realize. Find out how to spot

PsychologyAugust 23, 2017

A Closer Look At Mental Illnesses

Reading Time: 6 minutesIs there any close person to you who has been diagnosed with a mental illness? Have you ever

Work LifeAugust 2, 2017

The Millennial’s Path To Success

Reading Time: 4 minutesHow does the millennial generation define success different from the generations before and how are we achieving it? For many generations success has been a clear path; a good education, a good job, marriage, a house and a good retirement plan. This path still works for a lot of people but most of us millennials

Self ReflectionJuly 31, 2017

It’s All About FAN LUV!

Reading Time: 3 minutesLooking into society’s fan syndrome and redirecting the emotions and efforts towards oneself. Some phenomenon, although commonly widespread, do not grab our attention unless we pause and look at them closely. I have been following Khaled Mohamed (known as @djkhaled) on social media for a while, mainly because I find his son Asahd adorable. I

LiteratureJuly 27, 2017

For the Love of Novels

Reading Time: 5 minutesSome people consider reading fiction a waste of time, akin to watching movies based on it. Never overlook

ScienceJuly 24, 2017

What Does Militarizing Scientific Research Really Mean?

Reading Time: 5 minutesMilitarizing scientific research is a proven method to expand on researches and push them to their full potential

Business and MoneyJuly 20, 2017

Agenda-Setting – But I Want to Catch ’em All

Reading Time: 5 minutesWhat is agenda setting, and how does it relate to advertising. The information portrayed in a way that