Book ReviewsMarch 23, 2017

Book Review: All the Light We Cannot See by Anthony Doerr

A story of two children in the midst of war, family losses, and how the radio affected lives.

ParentingMarch 21, 2017

The First Night Alone With My Baby

As a first-time mom, the writer shares her daunting experience the first time she was completely alone with her baby overnight and how she struggled. Last December, I was about to spend my first night alone with my 10-day old son. As a first-time mom, everything about the baby made me nervous. I kept questioning

HealthMarch 19, 2017

The Role Of 3D Printing In Medicine

Three-dimensional (3D) printing is a manufacturing approach that includes layering of substances to create an object, that has been recently used in the healthcare sector due to several factors such as its low cost and facilitation of different processes. Three-dimensional (3D) printing is a manufacturing process of layering substances such as metals, ceramics, and living

SocietyFebruary 23, 2017

The Joys And Woes Of The Desert

Encouraging readers to explore the nature of the UAE, but also with caution to those who are negligent and cause harm to the environment. While the UAE may be famed for its glitz and glamor, and iconic structures such as the Burj Khalifa and Etihad Towers, one must not forget some of the real beauties

Marketing and AdvertisingFebruary 21, 2017

That Advertisement Is For Them, The Third Persons

What is the Third Person Effect and how does it relate to advertising? Third Person Effect is a theory developed by Sociologist W. Phillips Davison in 1983. The Third Person Effect occurs when an individual is exposed to a certain mass media message. The Third Person Effect is when a person assumes there is a

Self ReflectionFebruary 19, 2017

What Is Failure?

We try so hard to make something out of our lives, and for many, the fear of failure

FashionJanuary 31, 2017

Fashion and the Fourth Industrial Revolution

What are the effects of new technological innovations in the fashion industry, and are they already making way in our current fashion? In this cold weather, you’ve worn layer upon layer of clothes yet still feel cold. Adding another coat to your pile doesn’t seem like a good idea, but freeze in the cold no

CultureJanuary 29, 2017

What is Culture? 10 Important Elements

Culture contains many aspects; it is more than just art, music, or food. In fact, it influences who

Book ReviewsJanuary 26, 2017

A Book Review on Dostoevsky’s Crime and Punishment

A book review on Crime and Punishment by Fyodor Dostoevsky, published in 1866. Exploring the main themes in

ScienceJanuary 24, 2017

The Journeys of 2 Women in UAE’s STEM

Who are some of the women examples in STEM fields, and how rich are their experiences and their lessons? The small percentages of women in STEM fields have always been a concern by many (STEM stands for Science, Technology, Engineering, and Math), whether inside or outside the STEM fields, especially with the fact that their

SocietyJanuary 22, 2017

Power in Numbers, The Car Plates Craze!

Exploring people’s fascination with fancy car plate numbers and how far they would go to attain these. In

Self ReflectionJanuary 19, 2017

5 Benefits of Spending Time in Nature

With the urbanization and the fast-paced lifestyles that we live today, we often forget to spend time in

HomeJanuary 16, 2017

Trapped in a Nightmare – How to Start Tidying Up?

Do we all clutter and suffer in tidying up our homes? Why does it happen and how can we get ourselves out of it? No sign of an exit; the lost key was the cause. No sign of an exit; the lost key was the cause. Standing there hopeless; trapped in a room I was.

Marketing and AdvertisingJanuary 15, 2017

The Combination of Taboo Advertising with Humor

The use of humor in ads and how it’s necessary in taboo advertising. We are exposed to thousands

Book ReviewsJanuary 12, 2017

Book Review: The Art of Loving by Erich Fromm

What is love, and does change according to our surroundings and on the decade we’re in? or is

InterviewJanuary 10, 2017

Interview with Abdullah Al Mulla, Co-Owner of @Home_Bakery

Interview in brief: Abdullah Al Mulla, the co-founder of Home Bakery, tells us about the development of Home Bakery from a home business into a successful cafe, and his experience with managing an F&B business. Read on to know more about Abdullah and Home Bakery café. Sail: Tell us about the beginnings of Home Bakery;